ShipworkSite inspection

Checks

Site auditEverything wrong with my site, in one pass CompareHow do I compare to a competitor?Deep crawlWhat is wrong beyond the first pages?Rendered checkDoes my content survive without JavaScript?Image auditAre my images costing me load time?Migration checkI moved platform — what did I break?Your trendIs my site getting better or worse?

Fixes

Error decoderWhat does this error mean?

Scoring

Health scoreHow healthy is my store, in one number?

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Sitemap generatorNeed a sitemap.xml for my site?Bulk URL statusWhere does each of these URLs really land?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?Meta tag builderWhat should my title and share tags say?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Page DoctorWhy is this page not doing well?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?

Ideas

Keyword gapWhat should I write next?

Striking distanceWhich queries are one push from page one?Search opportunitiesWhat should I change to move a near-miss query?Content gapWhat do the pages around mine cover?Page consolidationWhich near-duplicate pages should become one?Internal link planWhere should the next internal link come from?Fix prioritiesWhich page should I fix first?Traffic at riskWhich problem is costing me the most traffic?

Core Web VitalsWhat do real users experience?DeliveryIs your site fast to deliver?

Feed checkWhy is Google rejecting my products?Feed file checkAre GTIN and category fields valid?Product pagesCan Google actually open my product URLs?AvailabilityAre products silently out of stock?PricesIs every price present and unambiguous?Feed finderDoes my store expose a product feed?

Fixes

Title fixerAre my product titles getting rejected?

AI crawlersCan ChatGPT read my store?llms.txtDo AI assistants understand my site?AI access reportWhich AI assistants can actually read my store?llms.txt builderWrite an llms.txt for my site

AccessibilityCan assistive tech read your pages?Trust pagesDo I have the policy pages Google expects?Security headersAre your security headers set?TLS certificateIs your certificate healthy?Domain & email safetyWill my domain still work next month?Email securityWill your email reach the inbox?DNSWhat does your DNS return?

Every error, explainedGuides

Pricing Learn Error guides Run free audit

Pricing Learn Error guides All checks Run a free audit

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Every check, and what it actually looks at

Shipwork runs a set of inspection checks any site can be measured against. Each page below explains one check from its source: what it fetches, what a failure means, the fix, and a worked example of the failure.

Fetches public pages from outside your network the way a crawler does. Nothing is stored.

Every check Shipwork runs, one page each: what it fetches, what a failure means, how to fix it and a worked example of the failure.

Discovery and crawling

Can a crawler find, fetch and keep your pages?

Content and rendering

What a crawler actually reads once it arrives.

Markup and structured data

The machine-readable layer search engines and AI read.

Trust and delivery

The signals behind a site that is safe to serve and to buy from.

Catalogue data

The product fields that decide Google Shopping eligibility.

Catalogue readinessIs your public product catalogue complete enough to list?

Search data

What your own search data says to fix, and in what order.

By platform

What the common platforms get wrong, and which checks matter most there.

By problem

Start from what you are seeing rather than from a check name.

Questions

Are these checks free?

Yes. Every check runs free and without an account. The pages here explain each one and give you a tool to run it on your own site.

Do the checks work on any platform?

Most do, because they read public HTML, response headers, DNS and the sitemap. The catalogue checks go deeper when a platform exposes a public product list, which Shopify and WooCommerce do.

Where do these checks come from?

Each one maps to a documented requirement or a standard: Google Merchant Center product data rules, the robots.txt and sitemap specifications, the JSON-LD vocabulary, and standard web security headers.

Start here