ShipworkSite inspection
Image audit

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
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Are your images costing you load time?

Every product page carries dozens of images, and each one can slow the page or shift the layout as it loads. This reads all of them and reports the ones missing alt text, a declared width and height, or lazy loading.

Fetches the page and reads every image tag on it. Costs 5 credits per run; nothing is stored.

Search Console

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How this check works

Shipwork fetches the page, parses every image tag, and reports what each one is missing: an alt attribute, a declared width and height, and lazy loading below the fold. It names the images behind each count, so the fix is a specific file rather than a number.

Questions

What does the image audit check?
Every image tag on the page: whether it has alt text, whether it declares width and height, and whether it is lazy loaded. Missing dimensions are the usual cause of the layout shifting as a page loads.
Why does it cost 5 credits?
It fetches the page and reads every image on it, then names the ones behind each problem. Your first full run is free; after that it draws 5 credits.
Does it change my site?
No. It only reads the page and reports on it; nothing is changed and nothing is stored.

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