ShipworkSite inspection
Sitemap diff

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
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Which pages is your sitemap missing?

Paste your address. This reads your sitemap and crawls a bounded sample of the site, then compares both directions: pages that exist but are absent from the sitemap, and sitemap URLs that no longer answer 200.

Reads /sitemap.xml and a bounded sample of the site. Nothing is stored.

How this works

Your sitemap is read the way a crawler reads it, then a bounded sample of the site is crawled through its own links. A page the crawl reached but the sitemap does not list is reported as missing from the sitemap; a sitemap URL that does not return 200 is reported the other way. This is the reverse of the orphan-pages check, which starts from the sitemap and looks for pages nothing links to.

Questions

Which direction matters after a redesign?
Pages that exist and are crawlable but are missing from the sitemap. A redesign can drop a template out of sitemap.xml while the pages still answer 200, so search engines only find them through links, later and at lower priority.
What does "missing from the sitemap" mean?
The URL is not listed in sitemap.xml at all. The page may be perfectly reachable; the point is that the file search engines read does not mention it, so discovery depends on links alone.
Why would a sitemap URL not return 200?
The page was deleted, moved, or renamed and the sitemap is stale. A sitemap that lists pages that 404 (or redirect) sends crawlers to dead ends and wastes the budget you want spent on real pages.
How many pages does it check?
A bounded sample: the homepage, the links reachable from it and from a set of sampled pages, and a spread selection of sitemap URLs. It is enough to catch a template or a whole section that fell out of the sitemap, not an exhaustive export of every URL.