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llms.txt: the introduction your store hands to AI

Robots.txt says what assistants may read. llms.txt says what your store is: the pages that matter, described for a reader that is not a browser. It is early, unevenly supported, and still worth the thirty minutes: it is the cheapest way to shape how AI answers describe your products.

What llms.txt actually is

A markdown file at /llms.txt that summarises a site for language models: what it is, where the important content lives, with links. Think of it as the difference between permission (robots.txt) and introduction. A model deciding how to describe your catalogue to a shopper works better from your own summary than from whatever it scraped. The convention is young (support varies by assistant), but the cost of publishing one is near zero and the file only grows more read over time.

your store/llms.txtassistant readssummary + linksshopper getsanswer + your link
llms.txt shortens the path from your catalogue to a cited shopping answer: what you are, where it matters, in the format assistants parse best.

What a store llms.txt should contain

  • One-paragraph summary: what you sell and for whom
  • Links to the catalogue entry points: collections, bestsellers, new arrivals
  • Shipping, returns and contact pages: the trust facts assistants quote
  • Notes on what is canonical: which collection is the real home of each range
  • Nothing secret: assume every reader is public

A minimal example

# Acme Outdoor: hiking gear, EU shipping

> Family-run store selling hiking boots, tents and packs.
> Ships EU-wide in 2-4 days. 60-day returns.

## Catalogue
- [Hiking boots](/collections/boots)
- [Tents](/collections/tents)
- [Bestsellers](/collections/bestsellers)

## Policies
- [Shipping](/pages/shipping)
- [Returns](/pages/returns)
- [Contact](/pages/contact)

Honest limits

llms.txt grants nothing and guarantees nothing. It does not override robots.txt, it does not force any assistant to cite you, and crawler-side enforcement (CDN bot rules) can still refuse the agents you welcome. Publish it as introduction, verify permission separately, and check that the agents you want can actually reach the pages your file points at.

Deeper: robots.txt for AI crawlers · GPTBot vs ChatGPT-User · This site serves one at /llms.txt

Find out if this is happening to you

Shipwork checks whether your store serves llms.txt alongside the robots.txt verdict for nine AI agents: permission and introduction in one view. Free, no account, no signup. Paste your store address.

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Questions

Is llms.txt required?
No. It is an emerging convention, not a standard, and support varies. Publish it because it is cheap and directional, not because anything demands it.
Does llms.txt replace robots.txt?
No: opposite jobs. Robots.txt controls permission; llms.txt provides description. You need the first, you benefit from the second.
What should a Shopify llms.txt link to?
Collection entry points, bestsellers, shipping, returns and contact pages: the facts assistants quote when recommending products.
Will llms.txt get me cited in AI answers?
It helps models describe you accurately, but citation still requires the agent to be allowed (robots.txt) and able (no bot blocks) to read your pages.

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