ShipworkSite inspection
Traffic at risk

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
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Which problem is costing you the most traffic?

A list of problems is not a plan. This reads your own search data to find the pages that actually earn clicks, checks each one, and orders the faults by the traffic sitting on them. The page earning forty clicks a month with a broken canonical comes first, however interesting the others look.

Reads your connected search data and fetches your highest-traffic pages. Nothing is stored.

Search Console

Not connected. Sign in and Connect Search Console to read Google's own verdict for this page. The check below still runs from public signals without it.

How this check works

Shipwork reads which pages earned clicks in the last 28 days from your own connected search property, fetches the highest-traffic ones, and checks each for the things that quietly remove a page from search: an error status, a noindex, a canonical pointing elsewhere, a missing title. The findings are then ordered by the clicks each page earns.

Questions

How is this different from the fix priorities list?
That one ranks opportunity, the traffic a page might win. This ranks exposure, the traffic a page already has and might lose. Both are useful and they rarely agree, which is the point of having both.
Why only the highest-traffic pages?
Because a fault on a page nobody visits costs nothing. The check fetches the pages that earn the most clicks, where a problem is worth fixing today.
Do I need Search Console connected?
Yes. Without it there is no way to know which pages earn traffic, and the whole ordering depends on that number.

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