ShipworkSite inspection
Sitemap generator

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Sitemap generatorNeed a sitemap.xml for my site?Bulk URL statusWhere does each of these URLs really land?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?Meta tag builderWhat should my title and share tags say?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
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Generate an XML sitemap

Enter your site. Shipwork crawls it from the home page the way a search engine does, keeps the pages that can be indexed, and writes sitemap.xml. Every page it leaves out is listed with the reason.

Crawls up to 150 pages free, 500 on a paid plan. Respects robots.txt. Uses one free check.

How it decides

A page is listed only if it answers 200 with HTML, is not noindex (meta tag or X-Robots-Tag), names itself or nothing as its canonical, and robots.txt lets Googlebot fetch it. Links are followed from the home page, tracking parameters are dropped so one page is not listed five times, and lastmod is included only when the server sends a real date. Already have a sitemap? The sitemap check validates it and the sitemap diff finds pages missing from it.

Questions

Which pages go in the sitemap?
Pages that answer 200 with HTML, are not noindex, do not name another URL as their canonical, and are not blocked by robots.txt for Googlebot. Carts, account pages, search results and files are skipped. Everything left out is listed with the reason.
How many pages does it crawl?
Up to 150 pages free and 500 on a paid plan, within about twenty seconds. A bigger site gets the pages found in that budget, and the result says how many links were still waiting. For a large site, your platform's own sitemap (Shopify, WordPress with an SEO plugin) is usually the better source; use this to check it is complete.
Where do I put the file?
Upload sitemap.xml to the root of your site so it answers at /sitemap.xml, add a line "Sitemap: https://yoursite.com/sitemap.xml" to robots.txt, and submit it in Google Search Console under Sitemaps.
Does it include lastmod?
Only when the server sends a real Last-Modified date. An invented date is worse than none: Google ignores lastmod on sites where it is not accurate.
My platform already makes a sitemap. Do I need this?
Probably not to publish. Run it anyway and compare: if pages you care about are missing from your platform sitemap, or noindexed pages are in it, the sitemap check and sitemap diff will show you where.