ShipworkSite inspection
Domain & email safety

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
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Will your domain still work next month?

Some failures do not warn you first. A registration lapses and the site, the email and every ranking go with it. A missing SPF or DMARC record does not stop your mail being sent, it just means more of it is filed as spam, so order confirmations stop arriving while everything still looks fine.

Reads the public registration record and the public DNS records. Nothing is stored.

How this check works

Shipwork reads the registration expiry from the registry record, then resolves the SPF, DMARC and MX records the way a receiving mail server does. It reports the renewal date, whether one SPF record is published and how strict it is, whether DMARC is present and enforcing, and whether the domain can receive a reply at all.

Questions

Why does the expiry date matter?
A lapsed registration takes the site, the email and every ranking with it, and recovery is not guaranteed because anyone can register the name the moment it drops.
What does an SPF record do?
It lists the servers allowed to send mail as your domain. Without one, receivers cannot tell your order confirmations from forged mail, so more of them are filed as spam.
Is p=none good enough?
It is a start. p=none collects reports and blocks nothing, so it is worth moving to quarantine or reject once you know every legitimate sender passes.

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