ShipworkSite inspection
Migration check

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
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What broke in the move?

Paste the old address and the new one. Both are crawled from outside the network with the same checks, then compared as before and after, so the regressions that a migration introduces are named instead of buried in a side-by-side.

A set of pages from each, read the same way. Nothing is stored.

How this works

Both addresses get the same bounded audit, then each check is compared as before versus after. A check that was clean before and is worse now is a regression and is listed first; a check that improved is listed second; ties are counted. It does not invent competitor data or claim a full crawl of either site, so a regression it names is one it actually saw.

Questions

What counts as a regression?
A check that was clean on the old site and is worse on the new one: more errors, more warnings, or a check that stopped passing. Those are listed first, because a move should not quietly make the site worse.
What is a "move"?
A platform migration (Woo to Shopify, a custom stack to a new CMS), a host or CDN change, or a redesign that rebuilt the templates. Anything where the same pages answer from a new setup.
Does it crawl the whole old and new site?
No. It checks a bounded set of pages on each, the same way for both. That is enough to catch a template or routing break, which is what most migrations introduce, without spending minutes crawling a full catalogue.
Does it change or store anything?
No. Both sites are read from outside the network, compared in memory, and the result is returned to the page. Nothing is saved.