ShipworkSite inspection
Robots.txt

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Sitemap generatorNeed a sitemap.xml for my site?Bulk URL statusWhere does each of these URLs really land?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?Meta tag builderWhat should my title and share tags say?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Page DoctorWhy is this page not doing well?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
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Does robots.txt say what you think it says?

A single "Disallow: /" left over from a staging setup removes an entire site from search, invisibly. And a robots.txt with no Sitemap line makes crawlers work harder to find your pages.

Reads your robots.txt from outside your network and resolves what it means for crawlers. Saved to your account if you are signed in to a paid plan.

How this check works

Shipwork fetches your robots.txt and parses it the way a crawler does, using longest-match rule resolution. It reports a site-wide block, a missing sitemap reference, and anything that would stop crawlers reaching your pages. Robots.txt is a request, not a lock, but it is the first gate.

How to check robots.txt

Check the live file from outside your network, then see how its rules affect crawling. A robots.txt block prevents crawling; it does not reliably remove a URL that is already indexed.

  1. Enter your site’s public domain and run the robots.txt check.
  2. Review whether /robots.txt was found and whether it contains a rule that blocks all crawlers. A missing file is not itself a block.
  3. Check that the file includes a Sitemap: line pointing to the sitemap you publish.
  4. If you need to test a particular path or user agent, use a robots tester or the dedicated AI crawler check; this site-wide check does not simulate every path-agent combination.
  5. After changing the file, run the check again and verify the served text reflects the change.

Errors this check finds, and their fixes

Questions

What does a disallow-all look like?
A group with User-agent: * followed by Disallow: /. It tells every compliant crawler to skip the whole site.
Does robots.txt affect ranking?
Indirectly and seriously: blocked pages cannot be crawled, so they cannot be indexed or rank.
Should robots.txt list my sitemap?
Yes. A Sitemap: line lets crawlers find it immediately instead of relying on convention.

Keep reading

What this reads

  • Reads public pages from outside your network, the way a crawler does.
  • No signup, and nothing is stored on the free checks.
  • One of 83 checks across discovery, content, markup, trust and catalogue data.
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Cool, just ran an audit and got some insights! Let’s see if I can fix them :)
Tenta Dev, @DevTenta
Whoah! this site is crazy, nothing to roast at all
Ainreek, @AinreekAI
cool as heck, tried it on my blog and the insights it gave are helpful and not bluff.
Refaat 🍉 (Mouse), @1Mouse__