ShipworkSite inspection
Indexing

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Sitemap generatorNeed a sitemap.xml for my site?Bulk URL statusWhere does each of these URLs really land?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?Meta tag builderWhat should my title and share tags say?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Page DoctorWhy is this page not doing well?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
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Is Google actually allowed to index your pages?

A single noindex tag, a stray robots header or a page-level block can remove a page from search without changing how it looks to you at all. This reads your key pages the way a crawler does and reports what it is told.

A set of your key pages plus robots.txt, fetched from outside your network. Saved to your account if you are signed in to a paid plan.

How this check works

Shipwork crawls a set of your key pages and reads the raw HTML and response headers: the same signals a crawler sees before it runs any JavaScript. It reports pages marked noindex, pages returning errors to an outside request, and robots.txt rules that block crawlers from the whole site.

How to check noindex on a website

A noindex directive can appear in a page’s robots meta tag or in its X-Robots-Tag response header. This indexability check reads those signals alongside robots.txt, canonical, sitemap membership, and the page response so you can see the surrounding context.

  1. Enter the public URL you want to investigate and run the indexability check.
  2. Look for a noindex finding on the fetched page. Check both its HTML meta robots directive and the response’s X-Robots-Tag header; either can request exclusion.
  3. Review related findings: robots.txt may stop crawling before a crawler can see noindex, while a canonical to another URL signals a different preferred page.
  4. If the page should appear in search, remove the unintended noindex at its source and allow crawling. If exclusion is deliberate, keep the directive and avoid listing the URL as an indexable sitemap entry.
  5. Run the check again to confirm the public response changed. Use Search Console URL Inspection to check Google’s current indexing state; this tool does not query Google’s index.

Errors this check finds, and their fixes

Questions

Why are my pages missing from Google?
The common silent causes are a noindex tag, an X-Robots-Tag header, a robots.txt rule blocking crawlers, or a page that returns an error to an outside request. All are invisible in your own browser.
Does this work on any platform?
Yes. It reads HTML and response headers, so it works on Shopify, WooCommerce, Wix, Squarespace and hand-built sites alike.
What is the difference between noindex and a robots.txt block?
noindex tells engines not to list a page they may still crawl; robots.txt tells them not to crawl it at all. Either can remove a page from search.

Keep reading

What this reads

  • Reads public pages from outside your network, the way a crawler does.
  • No signup, and nothing is stored on the free checks.
  • One of 83 checks across discovery, content, markup, trust and catalogue data.
83checks
0signups needed
0stored on free checks
Cool, just ran an audit and got some insights! Let’s see if I can fix them :)
Tenta Dev, @DevTenta
Whoah! this site is crazy, nothing to roast at all
Ainreek, @AinreekAI
cool as heck, tried it on my blog and the insights it gave are helpful and not bluff.
Refaat 🍉 (Mouse), @1Mouse__