ShipworkSite inspection
Checks

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Sitemap generatorNeed a sitemap.xml for my site?Bulk URL statusWhere does each of these URLs really land?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?Meta tag builderWhat should my title and share tags say?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Page DoctorWhy is this page not doing well?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
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Client audits without the manual work

Run a store audit while you are on a client call. Shipwork checks the public catalogue, feed rules, crawl signals and technical issues, then gives you a shareable result with fixes. If you want to keep an eye on client sites, Unlimited watches up to five sites daily for $12 a month.

How agencies use it

  1. Audit on the sales call. Paste the prospect's URL while talking. The findings are the proposal: no "we'll get back to you with an audit" delay.
  2. Do the feed and crawler work. Disapprovals, mismatches, blocks, markup: the checks name the exact fix per product and page.
  3. Monitor the sites that need it. Unlimited includes a daily watch for up to five sites, with a year of change history. Add a watch when a client needs recurring checks.

Questions

Do my clients need accounts?
No. Your clients never need an account: send them the result link and there is nothing for them to log into. Running checks for several clients is what Unlimited is for, with no monthly cap and the full report on every run.
Can I white-label the reports?
No. The product is diagnostics with fixes, not documents to resell. If white-label PDFs are the business, SEOptimer-style tools fit better; if doing the feed and crawler work is the business, this does.
How many client sites can I monitor?
Unlimited includes a daily watch for up to five sites per account, plus full reports and 30 credits each month for deeper crawls and other metered jobs. The monthly plan is $12; the annual plan is $86.
What do I tell clients about data?
Shipwork checks public pages and product data. The report is kept for 7 days so you can reopen and share it; an unlocked report is kept for up to 365 days. Account and watch data have separate retention periods. See the privacy policy for details.
How do we start?
Run a free audit on a client site with them. Share the read-only result, then choose a plan only if the daily monitoring and deeper checks fit your workflow. No client login or installation is needed.
Start with a client store

Try the workflow on a real client site. The audit is free and needs no account; daily monitoring for up to five sites is $12/month.