ShipworkSite inspection
Checks

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?
Every error, explainedGuides →
Pricing Learn Guides
Sign in

Signing in is optional: it keeps your account, watches and connections on any device. Every free check, the audit and the score work with no account at all.

Sign in with GoogleOpens your account, or creates a free one PricingPlans and credit packs for the paid jobs Your accountSign in, or open the account behind your key

Client audits without the manual work

Your clients' stores break the same ways: feed rejections, landing pages that fail crawlers, stock drift, AI invisibility. Run the audit in seconds, send the link, do the fix, put the store on a watch. No per-client signup, no seats, no report factory.

How agencies use it

  1. Audit on the sales call. Paste the prospect's URL while talking. The findings are the proposal: no "we'll get back to you with an audit" delay.
  2. Do the feed and crawler work. Disapprovals, mismatches, blocks, markup: the checks name the exact fix per product and page.
  3. Watch every client store. One watch per store, daily re-scans for a year. The morning-after-a-deploy failure is caught by the watch, not by the client's angry email.

Questions

Do my clients need accounts?
No. Every check runs from a URL with no signup, yours or theirs. Send them the result link; there is nothing for them to log into.
Can I white-label the reports?
No. The product is diagnostics with fixes, not documents to resell. If white-label PDFs are the business, SEOptimer-style tools fit better; if doing the feed and crawler work is the business, this does.
How do I monitor client stores?
One watch per store, re-run daily for a year with the day something changed recorded. Price it into your retainer; the watch is the only paid thing.
What do I tell clients about data?
Checks read public pages and catalogues only: the same things Google and shoppers see. Nothing is stored from a check. Point them at the privacy policy; it is one page.
How do we start?
Email hello@shipwork.io with your agency name and roughly how many stores you would run through it. First audits are free like everything else. The conversation starts when you want watches across clients.
Start with a client store

Run the free audit on any store right now: no account, nothing to install.

Run the free audit