Does your site look legitimate enough to trust?
Google Ads and Merchant Center reject sites that hide who they are. Missing contact, privacy, terms, returns or shipping pages are a documented misrepresentation cause — and easy to overlook when you built the site yourself.
Looks for policy and contact pages across your sitemap and links. Nothing is stored.
How this check works
Shipwork looks across your sitemap and links for the pages that establish a real business: contact, privacy policy, terms of service, returns and refund policy, and shipping for stores. It reports which are missing, because their absence is a common rejection cause and a conversion leak.
Questions
- Which pages does Google expect?
- At minimum a contact page and a privacy policy; stores and ad-funded sites also need terms, returns and shipping policies.
- Can missing pages really get me rejected?
- Yes. Missing business information is part of Google's misrepresentation policy, and it is one of the most common suspension causes for new stores.
- Does this check my Merchant Center account?
- No — that is private. It checks the public signals Google sees when it evaluates the site.