ShipworkSite inspection
Your trend

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
Every error, explainedGuides →
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Signing in is optional: it keeps your account, watches and connections on any device. Every free check, the audit and the score work with no account at all.

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Is your site getting better or worse?

Every audit you have saved and every daily scan of a site you watch, in order, over the last 90 days. One line, so the direction is visible instead of guessed at from the last result alone.

Reading your history…

One moment.

How this works

A single check tells you about today. It cannot tell you whether the site is drifting, because there is nothing to compare it to. This page lines up the readings your account has already produced — saved audits and watch runs — and works out the direction from the first to the last. Fewer than three readings and it says so rather than drawing a line through two dots. Every reading is listed as a number below the chart, so the data is readable without the graphic.

Questions

What is a "reading"?
One saved result: a whole-site audit you ran, or one daily scan of a site you watch. Each reading has the errors and warnings found at that moment, so the trend is a series of real measurements rather than an average.
Why does it need three readings before it calls a direction?
Two points always draw a straight line, so two readings can look like a trend when they are just noise. Three is the first number where the direction means something. Until then this page shows the readings and says plainly that there is not enough to judge.
What is the difference between an error and a warning?
An error is something that breaks now, like a page that cannot be fetched or a feed item that will be rejected. A warning is something that is worth fixing but is not breaking yet. Errors count first when the direction is worked out.
Is this page private?
Yes. It shows only the audits and watches saved to the account that is signed in. There is no account identifier in the address, in the page or in the script; the browser asks the site for its own session, and signed out the page asks you to sign in.