55 free checks · any website
See your site the way Google and ChatGPT see it
Every check that catches what Google, crawlers and AI miss — run from outside your network. Free, no signup.
How it works
Paste your site URL
No signup, no install — just the address.
Get instant diagnostics
Feed rejections, crawl failures, blocked crawlers and broken markup — in seconds.
Fix it, or let it be watched
Follow the guide yourself, or have Shipwork re-scan daily and email you the day it changes.
Start with the five that matter
Each one answers a question you would otherwise ask support and wait days for. Paste your site address and read the answer.
Every check, by what it looks at
55 checks in total. The rest are one line each, because you only need them once something specific looks wrong.
Overview
Discovery
Landing pages
Content
Why these and not another SEO tool
Every check here needs a server. Your browser sees your own site from your own network, which is exactly the blind spot — and it cannot fetch another domain at all.
A page that loads perfectly for you can return 500 to a crawler. That gap is the whole failure, and only an outside request reveals it.
Paste an address, read the answer, leave. There is no signup wall and no data kept afterwards.
Feed-only fields are not visible publicly, so Shipwork does not guess at them. A checker that invents problems is worse than none.
The error, in plain words
Merchant Center names a problem and stops there. Each guide says what the message actually means, why Google rejects it, and the exact fix — then hands you the check that finds it on your own site.
Missing descriptionWhy Google rejects products with no description, and how to fix itPromotional text in titleWhy SALE, FREE SHIPPING and % OFF get your products disapprovedGratuitous capitalisationWhy writing your product title in capitals gets it rejectedTitle over 150 charactersThe 150-character title limit, and what happens when you exceed itMissing brandWhy brand is required, and what to do for unbranded productsPrice missing or zeroWhy a product with no price or a zero price is rejected
Questions, answered
- What does Shipwork actually do?
- It inspects any website the way Google, crawlers and AI assistants see it — from outside your network. 55 checks cover crawl failures, indexation, canonicals, structured data, sitemaps, AI crawler access, headings, images, security headers, redirects, certificates and more. Stores also get Google Shopping feed, price and stock checks.
- Do I need to install anything or sign up?
- No. Paste any address and read the answer. Shipwork reads only what is already public and stores nothing.
- Why would Google reject a product that looks fine?
- Most rejections are data mismatches: missing description, promotional text in the title, all-caps titles, zero price, missing image or brand, or a landing page that returns an error to crawlers while loading fine for you.
- Does it work on any kind of site?
- Yes — stores, blogs, SaaS marketing sites, local businesses and hand-built pages. The general checks read HTML and your sitemap on any URL. The catalogue checks (feed, prices, stock) go deeper on Shopify and WooCommerce stores, which expose a public product list.
- Is Shipwork the same as ShipWorks shipping software?
- No. ShipWorks (shipworks.com) prints shipping labels for warehouses. Shipwork (this site) inspects what Google, crawlers and AI assistants see on your website. Different product, different company — if you need shipping labels, you want them, not us.
Learn how Google and AI read your site
In-depth guides on what Google, Googlebot and AI crawlers actually require of a site — most apply to any website, with store-specific guides for Merchant Center.
A check tells you about today
The harder question is when something broke. Unlimited watches your store every day, crawls the whole catalogue and emails you the day something changes — from $5.75 a month, cancel any time. The free checks stay free.
See pricing