ShipworkSite inspection
Checks

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Sitemap generatorNeed a sitemap.xml for my site?Bulk URL statusWhere does each of these URLs really land?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?Meta tag builderWhat should my title and share tags say?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Page DoctorWhy is this page not doing well?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
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The free checks read public HTML and work with no account. The checks that tell you what to fix first read your own search data, and that is three steps away. Each one below shows whether it is done.

1

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2

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Read-only access to one property. It lets the checks read the queries you actually appear for, so they can rank what to fix instead of guessing from public HTML.

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3

See what to fix first Next

With a connection, this is one ranked list: the near-miss queries, the content gaps, the pages competing for the same query, and the order to work in.

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Questions

Do I have to sign in to use Shipwork?
No. Your first check each month runs with no account. Signing in (Google or a work-email code) adds one more free check a month and keeps a Search Console connection, a watch, and your usage.
What does connecting Search Console give me?
It lets the checks read your own search data, so they can name the queries you nearly rank for, the pages competing for the same query, and the order to fix them in. Without it, the checks still run, but only on public signals.
Is the connection read-only?
Yes. The scope requested is webmasters.readonly, so Shipwork can read a property and can never change it. You can disconnect at any time from the connection page.
What does it cost?
Connecting is free, and you get free checks each month. A new account gets one welcome credit for paid checks; full crawls may cost more depending on site size. Metered jobs spend credits, and Unlimited removes the monthly cap, shows the full report and keeps a daily watch running.

Free to start: sign in to get one welcome credit for paid checks; full crawls may cost more than one credit.