ShipworkSite inspection
Link graph

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Sitemap generatorNeed a sitemap.xml for my site?Bulk URL statusWhere does each of these URLs really land?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?Meta tag builderWhat should my title and share tags say?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Page DoctorWhy is this page not doing well?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
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Do your internal links actually reach your pages?

Internal linking decides what Google crawls, how often, and which pages collect the most authority. This maps how deep each page sits, which pages link nowhere, and which are linked by nothing.

Reads a set of your pages and the links between them. Saved to your account if you are signed in to a paid plan.

How this check works

Shipwork crawls a set of your pages, extracts every internal link, and builds the graph: how many clicks each page is from the home page, which pages link nowhere internally, and which are linked by nothing. Because it reads only some pages, a reported depth is a floor: a page can be shallower, never deeper. The paid deep crawl maps every link on the whole site.

Questions

Why does internal linking matter?
Crawlers follow links. Pages a few clicks from the home page are crawled more often and receive more internal authority, so they tend to rank better than identical pages buried deeper.
What is click depth?
The number of links you must follow from the home page to reach a page. Three clicks or fewer is a common target for pages you want to rank.
What is a dead-end page?
A page with no outgoing internal links. It receives authority but passes none on, and leaves a crawler with nowhere to go next.
Is this a full link crawl?
No. The free check maps a set of pages. Mapping every internal link across a large site is the paid deep crawl.

Keep reading

What this reads

  • Reads public pages from outside your network, the way a crawler does.
  • No signup, and nothing is stored on the free checks.
  • One of 83 checks across discovery, content, markup, trust and catalogue data.
83checks
0signups needed
0stored on free checks
Cool, just ran an audit and got some insights! Let’s see if I can fix them :)
Tenta Dev, @DevTenta
Whoah! this site is crazy, nothing to roast at all
Ainreek, @AinreekAI
cool as heck, tried it on my blog and the insights it gave are helpful and not bluff.
Refaat 🍉 (Mouse), @1Mouse__