ShipworkSite inspection
Rendered check

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Sitemap generatorNeed a sitemap.xml for my site?Bulk URL statusWhere does each of these URLs really land?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?Meta tag builderWhat should my title and share tags say?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Page DoctorWhy is this page not doing well?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
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Does your content survive without JavaScript?

Some storefronts put the price, the variants or the whole product block behind JavaScript. A plain fetch then sees a page that looks complete and is not. This loads it in a real browser and compares what the browser builds against the raw HTML.

Runs a real browser on one page and fetches the raw HTML to compare. Costs 5 credits per run; nothing is stored.

How this check works

Shipwork fetches the page the way a crawler without JavaScript does, then loads the same address in a real browser and measures the text each one sees. It reports how much content only appears after JavaScript runs, any JavaScript errors, changes to the status or the title, the transfer weight and the request count.

What the JavaScript rendering SEO check compares

The check fetches the page the way a crawler without JavaScript does, then loads the same address in a real browser and measures the text each one sees. It reads the raw status, title and visible text, then the browser's status, title, request count, transfer weight and any console errors. Finally it compares the two views of the page.

It checks one page per run. Content is treated as JavaScript-only when the browser sees at least 250 more characters than the raw fetch and at least 1.35 times as much. That pair of thresholds keeps small differences from being reported. The run needs the browser, which is why it is the heaviest check and costs credits.

How to read the rendered result

A clean result means the browser and the plain fetch saw the same page: the same status, the same title, no console errors and comparable text. That is the best available evidence that a non-rendering crawler sees your content. It does not prove that every word was indexed, and rendering by search engines is delayed and not guaranteed.

A JavaScript-only finding means a non-rendering crawler would miss the extra content. On a product page that can be the price, the variants or the buy controls. Console errors mean the page throws in a browser, which can stop later content from appearing. A status or title change after JavaScript runs is informational, but worth checking against what you expect searchers to see.

Common causes and why they matter for search

Storefronts often build the product block client-side, inject prices from a script, or load reviews and recommendations after the first paint. A crawler without rendering then sees a page with a title and little else. Even with rendering, late and fragile content is less reliable than content present in the initial HTML.

A page that transfers several megabytes or makes a very large number of requests is flagged as heavy. That affects how quickly the page becomes usable and how much a crawler has to process. The thresholds are fixed and generous, so a flag is a prompt to look rather than a measured score. This check does not report field data or Core Web Vitals.

How to fix JavaScript-only content

Move content that matters into the initial HTML where the platform allows: product name, price, availability and the main description. Render the parts a crawler needs on the server or at build time. Keep client-side scripts for enhancement rather than for the core content. Then rerun the check to confirm the raw and rendered text now match.

On Shopify, theme sections and apps can move content behind JavaScript; test the actual product template and reduce what is injected late. In WooCommerce, check whether a page builder or a lazy-load plugin is holding back the main content. Fix console errors first, since a single error can prevent the rest of a script from running.

When to use related rendering checks

Use the indexability check when a rendered page is still not appearing, and the JavaScript check for a quick look at script-dependent content. Use Core Web Vitals when the concern is loading and interaction rather than crawlability.

For a site-wide view, the deep crawl reads many URLs but does not render them, so pair the two: find the pages at scale, then render the important templates. The JavaScript SEO article explains how rendering fits into crawling.

Questions

Why does JavaScript-only content matter?
Googlebot renders pages, but it renders late and not always. If the price, the stock or the whole product block is built by JavaScript, a crawler can see the page without it and index the empty version.
How is this different from the free checks?
The free checks read the HTML a plain fetch returns. This runs a real browser, which is the only way to see what JavaScript adds and to measure it against the raw response.
Why does it cost 5 credits?
A real browser is the heaviest thing the product runs: it launches, loads the page and waits for it to settle. It draws 5 credits per run.
How do I check if my content needs JavaScript?
Fetch the page without scripts and compare it with what a browser builds. This check does that automatically: it treats content as JavaScript-only when a browser sees at least 250 more characters and at least 1.35 times as much text as the raw response, then reports the two character counts.
Does Google render JavaScript pages?
Search engines render pages, but rendering is delayed and not guaranteed, so content in the initial HTML is more reliable. If the price, stock or product block is built only by scripts, a crawler can see the page without it and index the incomplete version.
Why does the rendered check cost credits?
It launches a real browser, loads the page and waits for it to settle, which is the heaviest operation the product runs. That is why it draws credits per run and is meant for the pages that matter rather than every URL.
Why does my title change after JavaScript runs?
A script rewrites the title after the page loads. That is reported as informational, because crawlers may see either value. Decide which title you want and make the initial HTML and the script agree so both a crawler and a visitor get the same result.
Does this check measure Core Web Vitals?
No. It compares text, status, console errors, transfer weight and request count between a raw fetch and a browser render. It does not collect field data or report loading and interaction metrics. Use the Core Web Vitals check for those.

Keep reading

What this reads

  • Loads the page in a real browser and compares it against the raw HTML.
  • Reports the characters a crawler without JavaScript would miss, plus JavaScript errors.
  • Runs from outside your network: the same page a visitor and a crawler each receive.
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Cool, just ran an audit and got some insights! Let’s see if I can fix them :)
Tenta Dev, @DevTenta
Whoah! this site is crazy, nothing to roast at all
Ainreek, @AinreekAI
cool as heck, tried it on my blog and the insights it gave are helpful and not bluff.
Refaat 🍉 (Mouse), @1Mouse__