ShipworkSite inspection

Checks

Site auditEverything wrong with my site, in one pass CompareHow do I compare to a competitor?Deep crawlWhat is wrong across the whole site?

Fixes

Error decoderWhat does this error mean?

Scoring

Health scoreHow healthy is my store, in one number?

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?

Striking distanceWhich queries are one push from page one?OpportunitiesWhat should I change to move a near-miss query?Content gapWhat do the pages around mine cover?ConsolidationWhich near-duplicate pages should become one?Internal linksWhere should the next internal link come from?Fix prioritiesWhich page should I fix first?

Core Web VitalsWhat do real users experience?DeliveryIs your site fast to deliver?

Feed checkWhy is Google rejecting my products?Feed file checkAre GTIN and category fields valid?Product pagesCan Google actually open my product URLs?AvailabilityAre products silently out of stock?PricesIs every price present and unambiguous?Feed finderDoes my store expose a product feed?

AI crawlersCan ChatGPT read my store?llms.txtDo AI assistants understand my site?

AccessibilityCan assistive tech read your pages?Trust pagesDo I have the policy pages Google expects?Security headersAre your security headers set?TLS certificateIs your certificate healthy?Email securityWill your email reach the inbox?DNSWhat does your DNS return?

Every error, explainedGuides →

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