ShipworkSite inspection
Health score

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?
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One number for the whole store

Every check that applies, summarised as a 0-100 score with the fixes that matter most, then a shareable result page and a badge you can put on your own site. Free, no signup.

Runs the same bounded audit as /audit from outside your network. Nothing is stored except the public score snapshot this page hands you.

What the badge looks like

Served live from here as a plain SVG. Paste it once and it updates when the store is rescanned.

Example Shipwork score badge

Questions

How is the score calculated?
100, minus 5 for each must-fix finding (capped at 80) and 1.5 for each worth-fixing finding (capped at 20), never below 0 or above 100. The caps stop one noisy category swamping the other; a store with nothing wrong scores 100.
What is the badge for?
It is an image you put on your own site showing your score. It is a plain SVG served from here, so it stays current when you rescan: nothing to host.
Is the score an official Google score?
No, and nothing here claims to be. It is our own summary of the checks in our audit, and the badge says so. Your Merchant Center diagnostics remain the authority on disapprovals.
Does the score stay fresh?
Only when the store is scanned again. The badge shows the date of the snapshot it was built from. Keeping it fresh automatically is what the daily watch does.