ShipworkSite inspection

Checks

Site auditEverything wrong with my site, in one pass CompareHow do I compare to a competitor?Deep crawlWhat is wrong across the whole site?

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?SERP previewHow does my page look in Google?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?ImagesAre my images accessible and loading?

Sitemap lastmodAre my sitemap dates valid?Hreflang sitemapDo page and sitemap hreflang agree?AI crawlersCan ChatGPT read my store?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Keyword ideasWhat are people searching for?Index signalsDo sitemap and index signals agree?PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?llms.txtDo AI assistants understand my site?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?Robots.txtDoes robots.txt say what I think?

Feed checkWhy is Google rejecting my products?Feed file checkAre GTIN and category fields valid?AvailabilityAre products silently out of stock?PricesIs every price present and unambiguous?Feed finderDoes my store expose a product feed?

Product pagesCan Google actually open my product URLs?

Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?AccessibilityCan assistive tech read your pages?CannibalizationAre pages competing with each other?Core Web VitalsWhat do real users experience?DeliveryIs your site fast to deliver?Outbound linksAre external links still alive?Log analyserWhat does Googlebot actually crawl?On-page checkDoes the page use its target phrase?DuplicatesDo my pages compete for one query?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?Broken linksAre internal links sending visitors nowhere?FreshnessIs my site quietly going stale?

Trust pagesDo I have the policy pages Google expects?Security headersAre your security headers set?TLS certificateIs your certificate healthy?Email securityWill your email reach the inbox?DNSWhat does your DNS return?

Every error, explainedGuides →

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Printable inspection report

Run the audit and print a clean, branded report — the browser's own Save as PDF, no account and no watermark.