What exactly does it change?

Four mechanical rules: it strips promotional wording (SALE, FREE SHIPPING, % OFF), removes decorative noise (!!!, ★, pipes, emoji), fixes titles written entirely in capitals, and trims anything past 150 characters at a word boundary. It does not invent words or rewrite meaning.

Will this get my products approved?

No, and nothing can promise that. It removes the title-level rejection reasons. Missing description, price mismatch and landing-page failures are separate rules this cannot touch. Run the feed check for those.

Should I paste my whole catalogue?

Yes. One title per line; a template mistake usually repeats across hundreds of products, so the cleaned list is most useful in bulk. Everything stays in your browser.

Why not use an AI rewriter?

For these rules, rules are better: a model can drop a word that changes meaning, and it costs a call per title. Promotional text and capitals are deterministic, so removing them should be too.

Clean the titles Google disapproves

Paste one title per line. It strips promotional wording and decorative noise, fixes all-caps, front-loads your brand and trims to 150 characters: the title rules Merchant Center actually enforces. Rules, not a model, so a word never changes meaning.

What it fixes, and what it cannot

It fixes the four title rules: promotional wording, gratuitous capitals, a title past 150 characters, and decorative noise. It cannot help with a missing description, a missing brand field, a zero price or a landing page that fails for crawlers. Those are separate rules. Run the feed check for the whole set, and read the promotional-text guide for why Google is strict about this.

Questions

What exactly does it change?: Four mechanical rules: it strips promotional wording (SALE, FREE SHIPPING, % OFF), removes decorative noise (!!!, ★, pipes, emoji), fixes titles written entirely in capitals, and trims anything past 150 characters at a word boundary. It does not invent words or rewrite meaning.
Will this get my products approved?: No, and nothing can promise that. It removes the title-level rejection reasons. Missing description, price mismatch and landing-page failures are separate rules this cannot touch. Run the feed check for those.
Should I paste my whole catalogue?: Yes. One title per line; a template mistake usually repeats across hundreds of products, so the cleaned list is most useful in bulk. Everything stays in your browser.
Why not use an AI rewriter?: For these rules, rules are better: a model can drop a word that changes meaning, and it costs a call per title. Promotional text and capitals are deterministic, so removing them should be too.