The launch film 0:36
It looks perfect. Google can’t see it.
A launch page that passes every eye test, and the three things underneath it that keep it out of search. Sound on: the mix is sound design, no music.
Three problems. None of them visible.
The design was finished. The page still told Google not to index it, pointed its canonical at a staging copy, and never made it into the sitemap.
A Shipwork audit reads the page the way a crawler does, so each finding names the exact page and the exact fix.
Lumen is a made-up launch. The checks are the real ones.
- Must fix
/launchLaunch page is set to noindexFIXRemove the robots noindex tag - Must fix
/launchCanonical points to stagingFIXPoint it at lumen.app/launch - Risk
/sitemap.xmlPage missing from the sitemapFIXList /launch in the sitemap - OK
/robots.txtGooglebot and GPTBot allowedCrawlers can reach the page
Your launch, checked the same way.
Free, no signup for the first check. Crawl access, noindex, canonicals, sitemap and more, from outside your network.