What the error means
A product with a missing price, or a price of zero, is rejected. There is no partial credit.
Why Google rejects it
Shopping is a commerce surface. An item with no price cannot be bought, so it cannot be listed.
How to fix it
- Set a price above zero on every variant, not only the default one.
- Check placeholder and coming-soon products, which frequently sit at zero.
- Make sure the price on the page matches the price in the feed — a mismatch is a separate and very common rejection.
Find out if this is happening to you
Shipwork reads the price of the first variant of every product and flags anything missing or zero. Free, no account, no signup — paste your store address.
Check my storeGo deeper: Merchant Center requirements, in plain words
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