ShipworkSite inspection
Checks

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Sitemap generatorNeed a sitemap.xml for my site?Bulk URL statusWhere does each of these URLs really land?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?Meta tag builderWhat should my title and share tags say?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Page DoctorWhy is this page not doing well?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
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About me

Hi, I'm Hazzy.

I'm a software engineer, and before that I spent years doing SEO. Shipwork is the tool I kept wishing I had in that job.

Software engineerFormer SEO specialistBuilds Shipwork

Why I built this

I kept running into the same problems on different sites. A canonical tag pointing at the wrong page. A sitemap nobody had looked at since launch. A theme update that removed the product markup without anyone noticing. None of these are hard to fix. They're hard to spot, because the site looks fine to the people who run it.

So I built a tool that reads a site from the outside, the way Google and AI assistants do, and tells you in plain words what's wrong, on which page, and what to change. You get a short list you can act on, not a dashboard you have to decode.

What you can check for yourself

Here's what's on the site today. These numbers are counted from the site itself, so they stay current.

Every change I ship goes in the changelog, including the fixes for my own mistakes.

How I write the guides

  • 1
    Every guide comes with a checkWhen I explain a problem, you can test your own site for it on the same page.
  • 2
    No made-up numbersAny figure on this site comes from a real crawl, a real record or your own Search Console data. If I don't know something, I don't guess.
  • 3
    Plain words firstEach fix starts with one sentence you can act on, then the details for whoever has to do the work. I only use jargon when it's the actual name of the thing.

Say hi

Found a mistake on one of my pages, stuck on a fix, or have an idea for what I should build next? Send it here or email me at hazzy@shipwork.io. I read every message and answer them myself.