Why the audit runs from outside your network
Your browser is the worst possible auditor of your own site: it sees a warmed, logged-in, cached, whitelisted version of pages that a cold crawler may see completely differently. The audit makes the same cold requests Google and AI crawlers make (no session, no cookies, no admin preview) and reports what those visitors actually receive. Every item below is something a browser cannot check about itself.
| Group | What it checks |
|---|---|
| Reachability | Status codes from outside: 500s, 403 blocks, rate limits, slow responses |
| Indexation | noindex tags, X-Robots-Tag headers, robots.txt blocks |
| Discovery | robots.txt verdicts, sitemap health, orphan pages, redirect chains |
| Content & schema | Titles, headings, JSON-LD validity, schema vs page mismatches, duplicates, soft 404s |
| Stock & prices (stores) | Catalogue feed, availability mismatches, zero/missing prices, out-of-stock drift |
| Trust | Privacy, terms, contact, returns and shipping pages: present and linked |
What to do with the results
- Fix "must fix" items first: errors mean crawlers or shoppers are being turned away right now.
- Fix patterns, not instances. One broken template produces dozens of findings; the audit names the first page for each so you can find the pattern.
- Re-run after fixing: the audit is a snapshot of today, and the report says so.
- For the things that drift (stock, links, sitemaps), watch instead of remembering: the daily watch re-runs the audit and records the day something changed.
The audit reads what is publicly visible. Feed-only fields (GTINs, shipping config) live inside Merchant Center and no outside tool can validate them. This audit does not guess at them, and a tool that claims to is guessing.
What a free audit cannot see
The free audit checks a set of your pages rather than crawling everything, reads public surfaces rather than your admin, and cannot see inside Merchant Center. A one-off audit also cannot answer the question that matters most over time (when did it break?), which is the gap between a check and a watch. Use the free audit to find today\u2019s problems; use the watch to find tomorrow\u2019s.
Per-problem deep dives: pages not indexed · trust pages for Google Shopping · stock mismatches between feed and page · finding orphan pages
The audit identifies your site kind and runs every check that applies: reachability, indexation, robots.txt, sitemap, schema, duplicates, links, trust pages and, for stores, catalogue, price and stock. Free, no account, no signup. Paste your store address.
Run the free auditQuestions
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Does the audit work on non-Shopify sites?
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