ShipworkSite inspection
Checks

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Sitemap generatorNeed a sitemap.xml for my site?Bulk URL statusWhere does each of these URLs really land?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?Meta tag builderWhat should my title and share tags say?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Page DoctorWhy is this page not doing well?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
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Find Shopify feed errors before Merchant Center does

Feed Doctor is a Shopify app that diagnoses Merchant Center issues, connects your account for the real disapprovals, and applies reviewed fixes in admin, from $9.99 a month. Shipwork is a free, no-install check that reads your public catalogue and a feed file, and watches for changes.

One crawl of a set of public pages, from outside your network. Nothing is stored.

What Feed Doctor does well

Feed Doctor connects to your Merchant Center account to read the actual disapprovals Google reports, explains each one, and applies reviewed fixes to products inside Shopify admin. If you want the app to fix things for you on Shopify, that is the tool, and it does something a read-only checker cannot.

Where a Shopify-only app stops

It is Shopify-only, so a WooCommerce, Wix or custom store cannot use it. It needs an install and a subscription. And because it reads your store from the Shopify side, it does not show what an outside crawler actually receives: the block or 500 that a bot gets while your browser sees a perfect page.

What Shipwork does instead

  • Free and no install, on any platform, not just Shopify.
  • A feed-file check for GTIN, google_product_category, condition and identifier_exists: the fields a public catalogue hides.
  • Outside-network checks: reachability, AI crawler access, TLS, DNS and Merchant Center disapprovals (read-only connection).
  • A daily watch that records the day a check changes.

Which should you use?

Use Feed Doctor if you want in-admin fixes and a Merchant Center connection on Shopify. Use Shipwork for a free, any-platform first pass, to validate a feed file, and to watch a store over time.

More comparisons

Questions

Is Shipwork a replacement for Feed Doctor?
No. Feed Doctor applies fixes inside Shopify admin; Shipwork is a free, read-only checker on any platform.
Does it connect to Merchant Center?
There is a read-only Merchant Center connection, so it can read real disapprovals. It never changes your account.
Is it free?
The checks are free and need no account. The daily watch is the paid part.