What SEOptimer does well
It produces white-label PDF reports an agency can send a client, tracks keywords, looks up backlinks, and offers an embeddable audit form. For an agency selling SEO, that packaging is the point.
Where it stops
Its keyword and backlink numbers need a licensed data set, and its audit runs from SEOptimer infrastructure rather than the vantage point of the crawler you care about. It does not cover the AI-era signals — AI crawler access, llms.txt, rendered-versus-raw — or a daily watch.
What Shipwork does instead
- Free and account-free, with a printable, branded report for the same purpose.
- Outside-network reachability, so bot-protection failures are reproducible.
- AI crawler access, Merchant Center data and feed-file checks.
- A daily watch that emails you the day a check changes.
Which should you use?
Use SEOptimer if you need white-label reports, keyword tracking and backlinks for clients. Use Shipwork for the free outside-network checks, the printable report, and the AI-era signals.