What SEOptimer does well
It offers white-label PDF reports, keyword tracking, backlink research and an embeddable audit form. Its site also advertises GEO checks. Those features matter when you need client reporting or one suite for research and auditing. Check its current plan limits before buying.
Where Shipwork is different
- A free sampled audit that runs from outside your network, with no account required to start.
- Specific checks for crawler access, product feeds and page responses.
- A branded printable report; agency white-labelling is not available.
- Optional paid full crawls and monitoring for broader coverage over time.
Compare the fit
| What you need | Shipwork | SEOptimer |
|---|---|---|
| Start an audit | Free sampled audit; no account required to start | Free website analysis; check current report limits |
| Technical perspective | Outside-network checks for crawler access, feeds and page responses | Website audit and site crawler |
| Keyword and backlink research | Not included | Research tools are part of the product |
| Client reporting | Branded printable report; no white-labeling | White-label PDF reports available; plan limits may apply |
| Ongoing work | Paid full crawls and monitoring | Keyword tracking and scheduled reporting options |
Shipwork pricing
The sampled audit is free. Unlimited costs $12/month and includes a daily watch for up to five sites plus 30 monthly credits for deeper crawls and other metered checks. One-off credit packs start at $5. See current plan limits and pack sizes on the pricing page.
Compare both on the same site
Record the date, submitted URL and crawl coverage returned by each tool. Separate findings both tools report from findings unique to one, then verify the important issues on the actual pages. A score from a homepage check is not directly comparable to a score from a broader crawl. Use the linked comparison checklist to record evidence before choosing.
Which should you use?
Use SEOptimer if you need white-label client reports, keyword tracking or backlink research in the same suite. Try Shipwork when you need a free outside-network sample and specific technical findings. Run both on the same URL and compare which findings you can verify and act on.
Other options by use case
- Ahrefs alternativeFor keyword and backlink data alongside technical audits.
- Semrush alternativeFor an all-in-one suite with research and rank tracking.
- Screaming Frog alternativeFor a deep crawl with exportable technical data.
- Printable reportA branded, print-ready report of the audit.
- Run the free auditEvery applicable check, from outside your network.
- AI crawler accessWhether ChatGPT, Claude and others may read your site.
- Every check, explainedThe full list, each with what it inspects and the fix.
- How to compare the two auditsA checklist for testing them on the same site.
- Current plans and allowancesSee the exact limits and one-off credit options.