The one-line difference
SEOptimer audits a site and packages the result for resale: white-label PDFs an agency hands to clients. Shipwork audits a site and packages the result for action: feed rejections, crawler blocks and AI access with the exact fix, aimed at the owner who will do the work. Reports to sell versus answers to use.
| Shipwork | SEOptimer | |
|---|---|---|
| Access | Paste a URL, no account | Free audit, account for full history |
| Built for | Store owners fixing problems | Agencies reporting to clients |
| White-label reports | No: answers, not documents | Yes: the core of the product |
| Shopping feed checks | Yes | No |
| AI crawler checks | Yes: nine named agents | No dedicated surface |
| Ongoing monitoring | Daily watch, 12 months | Paid plans with tracking |
What each one sees
Both cover the standard technical surface: titles, metas, headers, speed signals, mobile. The split is everything after that. An agency report needs breadth and presentation: scores, PDFs, client-ready language. A store owner with disapprovals needs depth in three places no generic audit goes: the Merchant Center feed logic, the landing page as a cold crawler receives it, and whether AI assistants can read the catalogue. Run both free audits on the same store and the overlap will be the generic layer; the differences are each product\u2019s actual reason to exist.
What each one costs
Both audits start free. SEOptimer monetises through agency plans and white-label reporting; Shipwork monetises only through the watch. If you sell audits, their packaging is the product. If you own a store, packaging is overhead and the fix is the product.
Which one fits
- Pick Shipwork first if: you own the store and want the fix, not a document: especially feed, landing-page or AI questions.
- Pick SEOptimer if: you sell audits to clients and need white-label reports.
- Use both if: you are an agency with store clients: their report for the client meeting, Shipwork\u2019s checks for the actual feed and crawler work.
Related: vs Ahrefs · Shipwork for agencies · the free audit itself
The free audit runs every check that applies to your site in under a minute. Answers to use, aimed at the owner, not documents to sell. Free, no account, no signup. Paste your store address.
Run the free auditQuestions
- Which free audit is better?
- Depends who you are. Agencies needing client-ready reports should look at SEOptimer\u2019s white-label output. Store owners needing fixes should run the free audit here: feed, landing pages, AI access.
- Does Shipwork do white-label reports?
- No. The printable report page exists for sharing results, but white-labelling is not the product: fixes are.
- Can agencies use Shipwork?
- Yes: see the agencies page. The use case is doing the work (feed and crawler diagnostics), not reselling the document.
- Is either audit really free?
- Both start free. Compare what stays free: here the full report is free forever; the only paid thing is the watch.
Keep reading