What Ubersuggest does well
It packages keyword ideas with search volumes and difficulty, plus backlink and rank data, at a low price. If you need volume numbers to prioritise, that is the value, and it comes from a licensed data set.
Where it stops
It is a data tool: it does not tell you whether your site is reachable and indexable from outside your network, whether AI agents may read it, or what broke today. Volumes are estimates, and a wrong number can send you after the wrong term.
What Shipwork does instead
- Free keyword ideas from Google Autocomplete: the phrases people actually type.
- Free outside-network checks: reachability, indexation, AI crawlers, structured data, sitemaps.
- Merchant Center data and a feed-file check for stores.
- A daily watch that emails you the day a check changes.
Which should you use?
Use Ubersuggest if you want volume and difficulty estimates. Use Shipwork for free keyword ideas without invented volumes, and for the technical checks a data tool does not make.
- Keyword ideasReal search phrases from Google Autocomplete, free.
- Run the free auditEvery applicable check, from outside your network.
- AI crawler accessWhether ChatGPT, Claude and others may read your site.
- Every check, explainedThe full list, each with what it inspects and the fix.
- The free audit checklistWhat a technical audit covers, in order.