What Woorank does well
Woorank combines a site audit with keyword tracking and competitor analysis in one paid product. For a business that wants a single dashboard and will pay monthly, that is convenient.
Where it stops
Its keyword and competitor numbers come from a licensed data set, and its audit is a snapshot from Woorank infrastructure. It does not check AI crawler access or Merchant Center fields, and it does not watch a site daily.
What Shipwork does instead
- Free and account-free, with a head-to-head compare of any two sites.
- Outside-network checks a dashboard crawl does not make.
- AI crawler access, Merchant Center data and feed-file checks.
- A daily watch that emails you the day a check changes.
Which should you use?
Use Woorank if you want a paid dashboard with keyword and competitor data. Use Shipwork for the free outside-network checks, the compare, and to watch a site.
- Compare two sitesHead to head, same checks on each.
- Run the free auditEvery applicable check, from outside your network.
- Keyword ideasReal search phrases from Google Autocomplete.
- Every check, explainedThe full list, each with what it inspects and the fix.
- The free audit checklistWhat an outside-network audit covers.