ShipworkSite inspection
Checks

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Sitemap generatorNeed a sitemap.xml for my site?Bulk URL statusWhere does each of these URLs really land?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?Meta tag builderWhat should my title and share tags say?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Page DoctorWhy is this page not doing well?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
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Audit your Google Shopping feed without a feed-management plan

DataFeedWatch builds, optimises and syncs product feeds to dozens of channels, from $64/month. Shipwork does not manage feeds; it checks them (free) for the fields Merchant Center rejects, including GTIN, category and condition.

One crawl of a set of public pages, from outside your network. Nothing is stored.

What DataFeedWatch does well

DataFeedWatch is feed operations: it maps and transforms attributes, syncs to many channels on a schedule, and optimises titles and categories at scale. If you run many channels and need the feed managed, that is a different job from checking it, and it is worth the money.

Where a feed manager stops

It is about producing and syncing the feed, not auditing the live store. It does not tell you whether your product pages are reachable from outside your network, whether AI agents may read them, or what changed on the store today.

What Shipwork does instead

  • Free feed-file check: GTIN, google_product_category, condition, identifier_exists, price and availability.
  • A public-catalogue scan for the data-level reasons products get rejected.
  • Outside-network checks on the store itself: reachability, indexation, structured data.
  • A daily watch that emails you the day a check changes.

Which should you use?

Use DataFeedWatch to build and manage feeds across channels. Use Shipwork to check feed quality and the store itself, free, before and alongside that.

More comparisons

Questions

Is Shipwork a replacement for DataFeedWatch?
No. DataFeedWatch builds and syncs feeds; Shipwork checks them and the store, free.
Does it submit or manage my feed?
No. It reads a feed file you paste and reports problems. It never uploads or submits.
Is it free?
The checks are free and need no account. The daily watch is the paid part.