ShipworkSite inspection
Checks

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Sitemap generatorNeed a sitemap.xml for my site?Bulk URL statusWhere does each of these URLs really land?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?Meta tag builderWhat should my title and share tags say?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Page DoctorWhy is this page not doing well?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
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A free alternative to GTmetrix for page speed and beyond

GTmetrix tests how fast one page loads, with waterfall charts and video on its paid plans. Shipwork answers a wider question for free: is anything quietly blocking crawlers, shoppers, AI agents or Google itself, speed included.

One crawl of a set of public pages, from outside your network. Nothing is stored.

What GTmetrix does well

GTmetrix is a dedicated speed lab. It loads your page in a real browser, records a filmstrip, breaks down every request in a waterfall, and keeps history so you can see whether a deploy made things slower. If your whole job right now is making one page faster, that instrumentation is the right tool.

Where a speed lab stops

It measures the page, not the site around it. It does not tell you whether the page is indexable, whether the canonical points elsewhere, whether AI agents may read it, whether the product markup qualifies for rich results, or what changed on the store today. Speed is one of many checks here, not the whole audit.

What Shipwork does instead

  • Runs Google PageSpeed scores and real-user Core Web Vitals from the Chrome UX Report, which is what Google actually ranks on.
  • Puts the speed numbers next to indexation, structured data, merchant readiness, AI access and security in one report.
  • Needs no account and runs in the browser, with one page per finding and the specific fix.
  • Watches daily and emails you the day a check changes, instead of keeping charts you have to remember to open.

Which should you use?

Use GTmetrix to diagnose one slow page in depth. Use Shipwork first to find out whether speed is even the problem, and to catch everything else a speed lab never looks at.

More comparisons

Questions

Is Shipwork a replacement for GTmetrix?
No. GTmetrix instruments one page in depth; Shipwork audits the site around it, speed included, free.
Does it use real-user data?
Yes. The field-data check reads the Chrome UX Report, which is measured from actual Chrome visits, not a lab run.
Is it free?
The checks are free and need no account. The daily watch is the paid part.