ShipworkSite inspection
Checks

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Sitemap generatorNeed a sitemap.xml for my site?Bulk URL statusWhere does each of these URLs really land?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?Meta tag builderWhat should my title and share tags say?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Page DoctorWhy is this page not doing well?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
Every error, explainedGuides
Pricing Learn Error guides Run free audit

+1 free check

Welcome to Shipwork

Sign in free and your next check this month is on us.

Continue with GoogleContinue with email

We email you a 6-digit code. No password.

No card needed. Reports and watches follow you to any device.

What does a controlled Lighthouse run find?

Lighthouse measures one page under controlled conditions. It complements real-user data: where field data says what happened, Lighthouse says which specific audit failed and how much time each fix would save.

Runs the Lighthouse scores check on the address you enter, from outside your network. Nothing is stored.

What this check inspects

Shipwork asks Google PageSpeed Insights to run Lighthouse for your page, mobile by default, and reads the four category scores: performance, SEO, accessibility and best practices. It also lists the failing audits with the largest estimated time savings.

What a failure means

A category below 50 is an error and below 90 is a warning. The opportunity audits are informational, but they are the most actionable part: each names a change and the milliseconds it would save.

How to fix it

  1. Work the opportunities in the order Lighthouse ranks them. Largest savings first.
  2. Compress and resize images, and serve modern formats.
  3. Remove or defer unused JavaScript and CSS, especially from apps and pixels you no longer use.
  4. Fix the accessibility failures it reports, since those overlap with how crawlers read the page.

A typical failure, worked through

The setupA store carries three abandoned marketing scripts and a large uncompressed hero image. Performance scores 41 on mobile.

What the check reportsThe check reports the failing performance category and lists reduce unused JavaScript and properly size images as the top opportunities, with estimated savings in milliseconds.

The pointLighthouse names the specific fix and its value. Start with the top opportunity rather than rewriting the theme.

Questions

What is the difference between Lighthouse and field data?
Lighthouse is one synthetic run under fixed conditions. Field data is what real users experienced. Both matter: Lighthouse explains, field data decides.
Does a low Lighthouse score hurt ranking?
The score itself is not a ranking factor. The underlying user experience, measured in the field, is. A low score is a signal to investigate, not a direct penalty.
Why does my score change between runs?
Lighthouse conditions vary with network and server load. Treat the score as a range and focus on the specific audits that fail consistently.

Related checks and guides