ShipworkSite inspection
Checks

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Sitemap generatorNeed a sitemap.xml for my site?Bulk URL statusWhere does each of these URLs really land?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?Meta tag builderWhat should my title and share tags say?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Page DoctorWhy is this page not doing well?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
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Is anything on your secure page loading insecurely?

A page served over https is only secure if its resources are too. The moment one image or script loads over http, browsers block it and the page breaks in ways that can be hard to trace.

Runs the Mixed content check on the address you enter, from outside your network. Nothing is stored.

What this check inspects

On an https page, Shipwork scans the script, img, link, iframe, source, video, audio and object elements for src, href or data values that start with http://. It reports the count and the first fifty offenders. On an http page it notes that mixed content does not apply, since everything is already insecure.

What a failure means

Any insecure resource on an https page is an error. Browsers block active mixed content outright and may rewrite or block passive content, so a stylesheet, image or tracking script can simply not load. The page often looks subtly broken rather than obviously wrong.

How to fix it

  1. Change the resource URL to https. Most third parties serve both schemes and only the link needs updating.
  2. If a third party does not support https, move that asset to a host that does.
  3. Use root-relative URLs rather than protocol-relative ones on an https-only site.
  4. Search the templates and any embedded widgets, not just the main theme, since old testimonial or chat widgets are common sources.

A typical failure, worked through

The setupA store migrates to https but an old review widget still injects a badge image over http from a legacy domain.

What the check reportsThe check reports one insecure img resource. The browser blocks it, leaving a broken image where the badge should be, while the rest of the page looks fine.

The pointMixed content is usually one forgotten third-party asset, not the main theme. The check names the exact tag so you do not have to hunt.

Questions

What counts as mixed content?
Any subresource loaded over http on a page served over https: images, scripts, stylesheets, iframes, fonts, video and audio.
Does mixed content affect SEO?
Indirectly. Blocked resources break layout, tracking and sometimes content, and browsers show a not-secure warning that costs trust and conversions.
Why does my local page not show the problem?
Browsers apply mixed-content blocking based on the page scheme. On http staging everything loads, so the problem only appears once the page is served over https.

Related checks and guides