ShipworkSite inspection
Checks

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Sitemap generatorNeed a sitemap.xml for my site?Bulk URL statusWhere does each of these URLs really land?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?Meta tag builderWhat should my title and share tags say?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Page DoctorWhy is this page not doing well?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
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Is your certificate valid for the host people actually visit?

A certificate can be installed and still be wrong: it covers www but not the apex, it expires next week, or its chain does not validate. Browsers show a warning and some crawlers refuse, which is the failure mode that works for you and fails for everyone else.

Runs the TLS certificate check against the host you enter, from outside your network. Nothing is stored.

What this check inspects

Shipwork opens a TLS connection to the host and reads the peer certificate directly. It checks whether the subject alternative names cover the host, how many days remain before expiry, whether the chain validates, and which TLS protocol was negotiated. It flags coverage below fourteen days as an error and below thirty days as a warning.

What a failure means

Not covering the host, being expired, or failing chain validation are all errors, because browsers and crawlers will refuse the connection. Expiry within twenty eight days is a warning to renew. An old negotiated TLS version is a warning.

How to fix it

  1. Include both the apex and the www host in the certificate or its subject alternative names.
  2. Renew before expiry, and make sure automatic renewal is actually running rather than merely configured.
  3. Serve the full chain, including intermediates, so clients do not have to guess.
  4. Disable TLS 1.0 and 1.1 so modern protocols are the only option.

A typical failure, worked through

The setupA store moves to a new host and issues a certificate for www.example.com only, while its canonical tags and sitemap use https://example.com.

What the check reportsThe check reports that the certificate does not cover example.com. Visitors who type the domain see a warning, and crawlers following the canonical can refuse the connection.

The pointThe host in your canonical and the host on your certificate have to be the same one. Test the exact host you tell crawlers to use.

Questions

Can a certificate cover both example.com and www?
Yes, with subject alternative names. Most providers issue a certificate covering both. Check that yours does rather than assuming.
How early should I renew?
Modern certificates are usually valid for 90 days and renew automatically. A check catches the case where automation silently stopped, which is why expiry is worth watching.
What is a chain error?
The certificate is valid but the intermediate certificate that links it to the trusted root is missing, so clients cannot verify it. Serving the full chain fixes it.

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