ShipworkSite inspection
Checks

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Sitemap generatorNeed a sitemap.xml for my site?Bulk URL statusWhere does each of these URLs really land?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?Meta tag builderWhat should my title and share tags say?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Page DoctorWhy is this page not doing well?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
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Does your content exist before JavaScript runs?

Crawlers do not always run JavaScript, and when they do they run it late. If the price, the variants or the whole product block is injected client-side, a plain fetch sees a page that looks complete and is not.

Runs the JavaScript rendering check against a set of key pages, from outside your network. Nothing is stored.

What this check inspects

Shipwork fetches the page as a crawler would, then renders it in a real browser, and compares the two. It reports the visible text length seen each way, any JavaScript errors in the console, a status code that differs between the two, a title that changes after scripts run, a transfer size over about three megabytes, and a request count that looks heavy.

What a failure means

When the rendered page carries much more visible text than the raw fetch, the finding is a warning: content that only exists after JavaScript is at risk of being missed. Console errors are warnings because they can stop the rest of a script from running. A heavy transfer or a very high request count is informational but relevant to performance.

How to fix it

  1. Render the important content, especially price and availability, on the server so it is in the raw HTML.
  2. If an app injects the product block client-side, check whether it offers a server-rendered variant.
  3. Fix JavaScript errors rather than tolerating them. One uncaught error can prevent later scripts from running and remove content.
  4. Use server rendering or pre-rendering for the largest content block so it is visible on first paint.

A typical failure, worked through

The setupA theme uses a JavaScript framework and fetches the price and variant options after load. The raw HTML contains the product title and an empty price container.

What the check reportsThe check reports that a browser sees far more text than a plain fetch, and notes the gap. A crawler that does not render sees the title with no price.

The pointIf the price is not in the HTML, any consumer that skips JavaScript sees a product with no price, which is exactly the state that gets listings disapproved.

Questions

Does Google render JavaScript?
It does, but on a second pass, with a delay, and not always reliably. Treating JavaScript as the only source of important content is a known risk.
What content matters most in the raw HTML?
Price, availability, product name, and anything you expect search or AI tools to read. Those are the fields that drive listings.
Why does the title change after JavaScript runs?
A client-side router or analytics tag is rewriting it. If the rendered title differs from the raw one, different consumers see different topics.

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