ShipworkSite inspection
Checks

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Sitemap generatorNeed a sitemap.xml for my site?Bulk URL statusWhere does each of these URLs really land?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?Meta tag builderWhat should my title and share tags say?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Page DoctorWhy is this page not doing well?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
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A free, browser-based alternative to Screaming Frog

Screaming Frog is a desktop crawler you install and licence. Shipwork is a free web audit you run in a browser. They overlap on crawling and differ on everything that needs a request from outside your network.

One crawl of a set of public pages, from outside your network. Nothing is stored.

What Screaming Frog does well

Screaming Frog is a mature desktop crawler. It crawls large sites in depth, exports every URL it found, integrates with search APIs and log files, and gives you a level of detail and configuration a web tool does not. The free version covers up to five hundred URLs. If you need a full-site export with per-URL data, it is the right tool.

Where a desktop crawler is structurally limited

When you run a crawler on your own machine, you see your site from your own network, often warmed and sometimes whitelisted. The failure mode that costs merchants the most is exactly that gap: a page that loads for you and returns a 403 or a 503 to Google. A request from a different network is the only way to reproduce it.

The same limit applies to checks that are not about fetching a page at all: whether AI agents are allowed to read your site, what real users experience on mobile, and whether a Merchant Center field is present. Those need a server view, not a local one.

What Shipwork does instead

  • Runs from outside your network, so reachability and bot-protection failures are reproducible rather than hidden.
  • Checks AI crawler access, real-user Core Web Vitals and Merchant Center product data, which a local HTML crawl does not cover.
  • Needs no install, no licence and no crawl budget of your own, and gives one page per finding with the specific fix.
  • Checks a set of pages rather than exporting, so it is faster and cheaper but less exhaustive than a full crawl.

Which should you use?

If you need a complete URL-level export, use Screaming Frog. If your question is can crawlers reach and read my site, and is anything quietly blocking them, run the free audit here first and use a desktop crawler to go deeper once you know where to look.

More comparisons

Questions

Is Shipwork a full replacement for Screaming Frog?
No. It is a free, browser-based first pass with checks a local crawler cannot make. For a complete URL-level export, use a desktop crawler.
How many pages does it crawl?
It checks a set of pages from your sitemap so the response stays fast. That is enough to catch template-wide problems; it is not an exhaustive export.
Does it need installing?
No. It runs in the browser and the checks run on the server.
Is it free?
The checks are free and need no account. A paid daily watch exists if you want the checks to run on a schedule and record when something changes.