ShipworkSite inspection
Checks

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?
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Shipwork vs Screaming Frog: install or just paste?

Screaming Frog is the desktop crawler SEOs have trusted for a decade: download it, point it at a site, get everything. Shipwork does the same class of job from a browser tab with nothing installed. The trade is control against convenience, and for store owners, one side usually wins outright.

The one-line difference

Screaming Frog runs on your machine: you install it, configure the crawl, and it fetches your site the way your network sees it. Shipwork runs on its own servers: you paste a URL and it fetches your site the way a crawler sees it: no install, no config, no machine fast enough to matter. Desktop control versus a two-minute answer.

ShipworkScreaming Frog
InstallNone: runs in the browserDesktop app download
CostFree audit; paid watch onlyFree version caps at 500 URLs; paid licence beyond
Point of viewOutside your network, like a crawlerYour machine and network
Shopping feed checksYesNo: it crawls pages, not Merchant Center logic
AI crawler checksYes: nine named agentsNo dedicated surface
SchedulingDaily watch, 12 monthsYou run it when you remember

What each one sees

A desktop crawler sees your site the way your laptop does: fast, authenticated-adjacent, on your network. That is perfect for mapping a site you control and useless for the failure class this whole site exists for: pages that load fine for you and fail for a cold crawler. Bot protection, firewall rules, cold code paths and rate limits all discriminate by visitor, and your own machine is the one visitor guaranteed a warm welcome. The outside read is not a convenience feature; it is the only view that contains the failure.

What each one costs

Shipwork\u2019s audit is free; Screaming Frog\u2019s free version caps crawls at 500 URLs with a paid licence beyond that. For a small site the free desktop crawl suffices technically. The price you pay instead is your time: install, configure, run, interpret. For a store owner with a disapproval today, two minutes beats free-but-manual.

Which one fits

  • Pick Shipwork first if: you want an answer now with no install, the question is feed, landing-page or AI shaped, or you suspect a works-for-me failure.
  • Pick Screaming Frog if: you are technical, want full control of a deep crawl, and enjoy configuring crawlers.
  • Use both if: you do SEO for clients: Frog for the deep controlled crawl, Shipwork for the instant outside second opinion and the store checks.

Related: vs Ahrefs · pages not indexed · the free audit itself

Find out if this is happening to you

The free audit runs every check that applies to your site in under a minute from outside your network. The crawler\u2019s view a desktop tool cannot give you. Free, no account, no signup. Paste your store address.

Run the free audit

Questions

Is Screaming Frog free?
There is a free version capped at 500 URLs; larger crawls need the paid licence. Either way you install and run it yourself.
Why would an outside read beat my own crawl?
Because bot protection, firewalls and cold code paths treat your machine differently from a crawler. Your own crawl shares your network\u2019s blind spot.
Does Shipwork crawl as deep as Screaming Frog?
No: it reads a bounded sample, instantly. Depth belongs to desktop crawlers and the paid deep crawl; the free audit optimises for the answer, not the map.
Which should an agency use?
Both, honestly: Screaming Frog for controlled deep crawls, Shipwork when a client needs an answer before the call ends.

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