ShipworkSite inspection
Checks

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Sitemap generatorNeed a sitemap.xml for my site?Bulk URL statusWhere does each of these URLs really land?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?Meta tag builderWhat should my title and share tags say?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Page DoctorWhy is this page not doing well?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
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A free alternative to Sitebulb for a first pass

Sitebulb is a crawler with 300+ hints, a desktop app and a cloud tier, from $18 a month. Shipwork is a free web check that runs from outside your network and covers the AI-era signals a crawl hint list does not.

One crawl of a set of public pages, from outside your network. Nothing is stored.

What Sitebulb does well

Sitebulb crawls at scale, explains over three hundred hints in plain words, compares audits over time, and produces client-ready PDF reports. For a consultant who needs depth and a deliverable, it is strong.

Where a crawler stops

A crawl reads pages. It does not open a TLS connection, resolve DNS or email records, read Merchant Center disapprovals, or ask whether GPTBot is allowed in robots.txt. And when you run it from your own machine, you see your site from your own network, which is the one place a bot-protection failure never shows.

What Shipwork does instead

  • Free and account-free, so it is the first pass before you decide to pay for depth.
  • Outside-network reachability, plus TLS, DNS, email auth and AI crawler access.
  • Merchant Center product data and a feed-file check for the fields a crawl cannot see.
  • A printable report and a daily watch, so a snapshot becomes a record.

Which should you use?

Use Sitebulb when you need a deep, exportable, client-ready crawl. Run the free Shipwork audit first to find where the problem is and whether it is outside-network, then go deeper.

More comparisons

Questions

Is Shipwork a replacement for Sitebulb?
No. Sitebulb crawls deeper and produces client reports. Shipwork is a free first pass with checks a crawl does not make.
How many pages does it crawl?
A set of pages by default; the deep crawl reads the whole sitemap. Neither is an exhaustive per-URL export.
Is it free?
The checks are free and need no account. The daily watch is the paid part.