What MerchantPreflight does well
It packages store readiness into one place: a misrepresentation checker, a policy checker and builder, a product-feed checker and a product-page auditor, with saved reports. If you want a guided Merchant Center readiness workflow, that is the value.
Where it stops
It is a paid subscription and focused on Merchant Center readiness, so it does not cover the general SEO surface (indexation, canonicals, structured data, AI crawler access, TLS and DNS), and it does not run on a schedule to tell you what changed.
What Shipwork does instead
- Free and account-free for every check, including the feed-file check.
- The full technical surface: indexation, canonicals, structured data, sitemaps, AI crawlers, TLS, DNS and email auth.
- A feed-file check (CSV, TSV, XML) for GTIN, category, condition and identifiers.
- A daily watch that emails you the day a check changes.
Which should you use?
Use MerchantPreflight if you want a paid, guided readiness workflow with saved reports. Use Shipwork for the free checks, the wider technical surface, and to watch a store over time.
- Feed file checkGTIN, category and condition in a Merchant Center feed.
- Trust pagesContact, privacy, terms, returns and shipping.
- Run the free auditEvery applicable check, from outside your network.
- Every check, explainedThe full list, each with what it inspects and the fix.
- Merchant Center requirementsThe full requirement set, translated.