ShipworkSite inspection
Checks

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Sitemap generatorNeed a sitemap.xml for my site?Bulk URL statusWhere does each of these URLs really land?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?Meta tag builderWhat should my title and share tags say?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Page DoctorWhy is this page not doing well?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
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Does your robots.txt say what you think it says?

robots.txt is the first thing a crawler reads and the easiest file on a site to get subtly wrong. One stray rule in the wrong group can block a whole store while every page still loads for you.

Runs the robots.txt check against a set of key pages, from outside your network. Nothing is stored.

What this check inspects

Shipwork fetches /robots.txt from outside your network, parses it into user-agent groups with their Allow, Disallow and Crawl-delay rules, and lists the Sitemap lines. When you name an agent and a path it resolves the outcome the way the standard matching works: the most specific user-agent wins, and inside a group the longest matching path wins, with * matching any run of characters and a trailing $ anchoring the end.

What a failure means

A non-200 response is not a block: crawlers then treat the whole site as allowed, which is the opposite of what most people assume. A file with no parsable rules is a warning. The serious case is a rule that quietly matches more than intended: Disallow: / inside a group blocks the entire site, and because robots.txt stops crawling rather than indexing, pages can drop out of the crawl while staying listed without a snippet.

How to fix it

  1. Read the rules as groups. A Disallow applies only to the user-agent lines directly above it, up to the next user-agent line.
  2. A broader rule beats a narrower one only when it is a longer match. Disallow: /product beats Disallow: / for a product URL, so an allow cannot rescue a page from a site-wide block.
  3. Test a specific path against a specific agent instead of assuming the rule fires the way you meant.
  4. Keep a Sitemap: line so crawlers do not have to discover URLs by links alone.

A typical failure, worked through

The setupA store wants its internal search kept out of the index and adds Disallow: /search near the top of robots.txt. Later a developer adds Disallow: / as the first rule in the same group while testing and forgets it.

What the check reportsThe check reports a non-empty rule set and, for the path /, the longest match is Disallow: /. Every product page resolves as blocked for all crawlers, though /search was the only thing you meant to block.

The pointThe block is silent in a browser, because robots.txt never stops a human. Only a check that resolves the rules from outside can see it.

Questions

Does a missing robots.txt block anything?
No. No file, or a non-200 response, means crawlers assume everything is allowed. That is why an error page served with a 200 status is dangerous: it reads as an empty allow rule set.
What is the difference between Disallow and noindex?
Disallow stops crawling. noindex stops indexing, but only after the page is crawled. If you Disallow a URL you also want removed from search, the crawler cannot read the noindex, so it may stay listed. Use one or the other, not both on the same URL.
Why do my rules not apply to Googlebot?
Rules are grouped by user-agent. A group for User-agent: * does not apply to an agent with its own group, and a more specific agent name wins.

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