What this check inspects
Shipwork derives a query from the page title, or uses one you give it, and reads the top search results for that query. It reports how many results it read, the competitor domains with their rank and title, whether your own domain appears and at what position, and up to ten questions the results page carries, such as "people also ask" and related searches. It reads the search sidecar, so it works with no account; when that source is unavailable it says so rather than inventing a landscape. It never claims a Google ranking: it reports search results.
What a failure means
This check is informational. Not appearing among the top results for the query is a warning, because the page has no visible position for a phrase its own title targets. There is no error state: a query with no related questions, an unavailable source, or a page with no usable title each produce a plain note rather than a failure.
How to fix it
- Work the related questions into the page as sections, answering them in your own words.
- Read the competitor titles that rank: they show how the query is actually phrased and what the page above you leads with.
- If your page sits far down or not at all, check whether it targets the same intent as the pages that do rank.
- Re-run after an edit to see whether the page moves within the results the check reads.
A typical failure, worked through
The setupA store page about a hiking boot uses the boot name as its title. The query derived from the title returns a results page dominated by review and buying-guide pages.
What the check reportsThe check reports the query it read, the competitor domains that rank, that the store page is not among the top results, and a set of related questions about waterproofing and sizing.
The pointThe questions and the competitor titles are the content plan: they are what the pages that rank cover and what people actually ask, drawn from the results page rather than guessed.