ShipworkSite inspection
Checks

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Sitemap generatorNeed a sitemap.xml for my site?Bulk URL statusWhere does each of these URLs really land?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?Meta tag builderWhat should my title and share tags say?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Page DoctorWhy is this page not doing well?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
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Will your order and newsletter email reach the inbox?

Email authentication is invisible until it fails, and then order confirmations land in spam. It is a DNS configuration problem, not a content one, and two SPF records is a more common mistake than none.

Runs the SPF and DMARC check against the domain you enter, from outside your network. Nothing is stored.

What this check inspects

Shipwork resolves the SPF record in the root TXT records, the DMARC record at _dmarc, and the MX records for the domain. It reports no SPF as a warning, more than one SPF as an error, and describes the SPF qualifier. For DMARC it reports absence as a warning, a missing policy as a warning, and the policy itself. It notes that DKIM cannot be checked without knowing the selector.

What a failure means

Two SPF records is an error: the specification allows only one, and receivers may ignore all of them, which is worse than a single permissive record. A missing SPF or DMARC is a warning that deliverability depends on luck. A DMARC policy of none is informational, monitoring without enforcement.

How to fix it

  1. Keep exactly one SPF record. Merge providers into one record rather than adding a second.
  2. End SPF with -all once you have listed every sender, or ~all while you are still discovering them.
  3. Publish a DMARC record, start at p=none to collect reports, then move to quarantine and reject.
  4. Set up DKIM with your email provider and rotate the selector, since SPF and DMARC alone do not sign the message.

A typical failure, worked through

The setupA store adds a new newsletter provider and pastes that provider SPF record into DNS, without removing the old one. The domain now has two v=spf1 records.

What the check reportsThe check reports two SPF records as an error and explains that receivers may treat both as invalid. Order email becomes unreliable without any visible change on the site.

The pointSPF is one record, not a list of records. Adding a provider means editing the existing record, not adding a line.

Questions

What does SPF actually prove?
It lists the servers allowed to send mail for your domain, so a receiver can check whether a message came from an authorised sender.
What does DMARC add over SPF?
A policy for what to do when SPF or DKIM fails, plus reporting so you can see who is sending as you. SPF alone gives no instruction for failure.
Why can DKIM not be checked here?
DKIM keys are published at a selector-specific name that only the sender knows. Without the selector there is no name to query, so the check reports what it can and says so.

Related checks and guides