ShipworkSite inspection
Checks

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Sitemap generatorNeed a sitemap.xml for my site?Bulk URL statusWhere does each of these URLs really land?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?Meta tag builderWhat should my title and share tags say?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?Page DoctorWhy is this page not doing well?Redirect planMy site has dead links — what redirects do I write?Sitemap diffIs anything missing from my sitemap?Robots simulatorWhat does my robots.txt actually block?Can Googlebot?Can Googlebot fetch this URL?
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Do you enforce TLS for mail and control who can certify you?

SPF and DMARC are the well-known half of email trust. The other half is what protects mail in transit and decides which certificate authorities may issue for your domain. Both are set once and easy to leave half-configured.

Runs the Mail trust records check on the address you enter, from outside your network. Nothing is stored.

What this check inspects

Shipwork resolves the MTA-STS record and fetches its policy file, the TLS-RPT record, the BIMI record and any CAA records for the domain. It reports the MTA-STS mode when the policy file is valid, and flags an MTA-STS record whose policy file is missing or malformed.

What a failure means

An MTA-STS record with no valid policy file is a warning: the record exists but asserts nothing, so mail can still be downgraded. Everything else is informational, because these records are optional, but their absence means a protection is not in place.

How to fix it

  1. If you publish an MTA-STS record, also publish the policy file at the well-known path and make sure it parses.
  2. Add TLS-RPT so you receive reports when inbound TLS fails.
  3. Add CAA records naming the certificate authorities you actually use, which stops others issuing for your domain.
  4. BIMI needs a logo in the right format and a DMARC enforcement policy, so treat it as a later step.

A typical failure, worked through

The setupA team adds the MTA-STS TXT record but publishes the policy file at /mta-sts.txt instead of the required well-known path.

What the check reportsThe check finds the record, then reports that the policy file could not be fetched from https://mta-sts.example.com/.well-known/mta-sts.txt, so the record is inert.

The pointA DNS record that points at a missing file is worse than none, because it looks configured. The well-known path is part of the specification.

Questions

What is MTA-STS for?
It tells senders to require TLS when delivering mail to your domain, which stops a downgrade to plain text in transit.
What is CAA?
A DNS record that lists which certificate authorities may issue certificates for your domain. Without it, any authority can issue for you.
Do these affect SEO?
Not directly, but undelivered order and password email is a serious business problem, and CAA reduces the risk of a rogue certificate undermining the trust in your https site.

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