ShipworkSite inspection
Checks

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?
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How long has this domain existed?

A domain registered three weeks ago selling branded goods is a different proposition from one registered in 2007. The registry record says which, and it is public.

Reads the public registry record for the domain, from outside your network. Nothing is stored.

What this check inspects

Shipwork asks the domain registry over RDAP for the record of the host you entered, stripping a leading www. It reports when the domain was registered and how long ago that was, when the registration expires, the registrar where the registry publishes one, the registry status flags, and the name servers the registry records.

What a failure means

Nothing here is a fault in the ordinary case. Registry status flags such as client transfer prohibited are normal locks, and the check says so rather than presenting them as problems. It cautions when the domain is very young, because that is a real signal for a store selling branded goods, and warns when the registration is close to expiry. If the registry publishes no registration date, it says the date is unavailable rather than estimating an age.

How to fix it

  1. Read the registration date as context rather than a verdict: young domains are not bad, they are unproven.
  2. Keep automatic renewal on, so a lapse cannot take the store down and hand the name to somebody else.
  3. Make sure the registrar contact is an address you actually monitor, so a renewal notice is never missed.
  4. Selling branded goods on a very new domain invites more scrutiny from shoppers and payment providers, so say clearly who you are on the site.

A typical failure, worked through

The setupA shopper is deciding whether to buy from an unfamiliar store, and the domain turns out to have been registered a few weeks ago.

What the check reportsThe check reports the registration date and the age in plain language, and cautions that a domain this young has no trading history yet.

The pointAge is public, factual and impossible to fake quickly. It is the one credibility signal a new store cannot buy.

Questions

Does a young domain rank worse?
Domain age is not a ranking factor on its own. Age correlates with accumulated links and history, and that accumulated history is what helps.
Can I hide my registration date?
The registration date is public record for most top-level domains. Registrars offer privacy for the contact details, not for the date itself.
Why does it say the registry published no date?
Some registries do not expose a registration event over RDAP. The check says the date is unavailable rather than estimating an age from something else.

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