ShipworkSite inspection
Checks

Crawlability

PaginationAre paginated pages set up right?Internal searchIs site search eating crawl budget?URL parametersAre parameters creating duplicates?Log analyserWhat does Googlebot actually crawl?Robots builderNeed a robots.txt file?Soft 404sAre pages “not found” but returning 200?JavaScriptCan crawlers see it without running JS?FreshnessIs my site quietly going stale?Robots.txtDoes robots.txt say what I think?

Indexing

Sitemap lastmodAre my sitemap dates valid?SitemapIs my sitemap actually fetchable?IndexingIs Google allowed to index my pages?CanonicalsIs Google indexing the wrong URL?Index signalsDo sitemap and index signals agree?Redirect builderNeed the redirect rules?RedirectsAre my URLs answering directly, over HTTPS?

On-page

Keyword ideasWhat are people searching for?SERP previewHow does my page look in Google?Content qualityAre your pages too thin or too alike?Image weightAre images slowing the page?CannibalizationAre pages competing with each other?On-page checkDoes the page use its target phrase?ImagesAre my images accessible and loading?DuplicatesDo my pages compete for one query?

Links

Orphan pagesWhich pages can no link reach?Link graphHow deep do your pages sit?Anchor textDo links say what they point at?Outbound linksAre external links still alive?Broken linksAre internal links sending visitors nowhere?

Structured data

Rich resultsIs my markup eligible for a rich result?Structured dataIs my product schema valid?Schema coverageDo my key pages carry structured data?Social previewHow does my page look when shared?Schema vs pageDoes markup match the page price?Schema builderNeed valid JSON-LD?

International

Hreflang sitemapDo page and sitemap hreflang agree?HreflangDo my language versions link back?Hreflang builderNeed the hreflang tags?
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Shipwork vs ShopGrader: which free Shopify audit?

The closest direct competitor: a free Shopify audit with no login, paste-URL, scores across categories, and a fix/monitor upsell. The products rhyme, so the comparison has to be specific. Here it is, category by category, with each side\u2019s honest edge.

The one-line difference

ShopGrader scores a Shopify store across 10 fixed categories: speed, SEO, mobile, products, trust, email capture, analytics, checkout, technical, ad readiness, with a $199 fix service and $99/month monitoring behind it. Shipwork audits any site from outside the network with 55 checks, and goes deep where ShopGrader stays shallow: Merchant Center feed logic, landing pages as crawlers receive them, and AI crawler access. Scores versus diagnostics.

ShipworkShopGrader
AccessPaste any URL, no accountPaste a Shopify URL, no login
CoverageAny site; 55 checks incl. feed, AI, schemaShopify only; 10 fixed categories
Shopping feed rejectionsYes: per-product, with reasonsProducts category: images, descriptions, pricing (surface)
AI crawler accessYes: nine named agentsNo
They fix it for youNo: guides + checksYes: $199 one-time fix service
MonitoringDaily watch, 12 months$99/month monitoring

Category by category

On speed, mobile, trust signals and checkout readiness, a 10-category score is genuinely useful. Those are surfaces Shipwork covers thinly or not at all (email capture, analytics setup and ad readiness are outside the product). On feed rejections, landing-page crawl failures and AI readability, the positions reverse: per-product Merchant Center reasons and cold-crawler page reads are the core here and absent there. Run both free audits on the same store; keep each side\u2019s findings and ignore each side\u2019s gaps.

What each one costs

Both audits are free with no login. Behind them: a $199 one-time fix service and $99/month monitoring on their side; a daily watch on ours. The fix service is the real fork: if you want someone else to do the work, that is a product we deliberately do not offer. If you want to do it yourself with diagnostics, that is a product they deliberately keep shallow.

Which store each fits

  • Pick Shipwork first if: the problem is disapprovals, crawl failures, stock, or AI readability, or the site is not Shopify.
  • Pick ShopGrader first if: you want a scored overview across speed, mobile, trust and checkout, or you want the $199 fix done for you.
  • Use both if: you want the full picture free: their 10-category score plus these feed, crawler and AI diagnostics.

Related: vs Feed Doctor · vs Feed Rescue · the free audit itself

Find out if this is happening to you

The free audit runs every check that applies to your site in under a minute. Feed, crawler and AI diagnostics with the exact fix for each finding. Free, no account, no signup. Paste your store address.

Run the free audit

Questions

Which free Shopify audit is better?
Different strengths. ShopGrader scores 10 categories including speed, mobile and checkout with a fix service behind it. Shipwork goes deep on feed rejections, landing pages as crawlers see them, and AI access. Run both; keep both sides\u2019 findings.
Does ShopGrader check Google Shopping feeds?
Its products category covers images, descriptions and pricing at the surface. Per-product Merchant Center rejection reasons with the rule behind each is the feed-check\u2019s job.
Does Shipwork fix issues for me?
No: guides and checks, you do the work. The $199 done-for-you fix is their product, not ours.
Can I use both for free?
Yes: both audits are free with no login. That is the honest recommendation when the findings do not overlap.

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