83free SEO checks for Google & AI crawlersAny website
See your site the way Google and ChatGPT see it
We read your site from outside your network, the way Google, crawlers and AI assistants do, and show you what they trip on. Your first check needs no signup.
Sign in with Google or your work email when you want more: a second free check each month, your reports saved, and one full crawl of a whole site free. See how it works.
Shipwork in numbers
- no signup to run onepaste a URL, read the answer, leave.
- runs from outside your networksees the 500 a crawler gets while the page loads fine for you.
- honest about limitsfeed-only fields aren't public, so we don't guess at them.
Find your first check
Start from your problem
Choose what changed. Each path starts with the most useful check.
How it works
Paste your site URL
No signup for your first check, no install: just the address.
Get instant diagnostics
Feed rejections, crawl failures, blocked crawlers and broken markup: in seconds.
Fix it, or let it be watched
Follow the guide yourself, or have Shipwork re-scan daily and email you the day it changes.
Start with the five that matter
Each one answers a question you would otherwise ask support and wait days for. Paste your site address and read the answer.
Who this is for
Three kinds of visitor land here. Each has a shorter path than the full index.
Start with the store path: one crawl runs every check that fits a shop, and the feed check names the products Google will reject.
The general checks read any URL. The checks index explains every one from its source: crawling, indexation, canonicals, schema and speed.
Run the same checks across client sites, then use the printable report and the shareable score to show the before and after.
Shipwork next to the usual SEO tool
Same question, asked from a different place. That place is the whole difference.
Around the world · last 30 days
Real people in 37 countries opened Shipwork this month
Counted in real browsers by Cloudflare Web Analytics. Crawlers, scanners and monitors are left out, so this is people, not traffic.
Egypt59%
Saudi Arabia13%
United Arab Emirates3.9%
Germany3.1%
Canada2.4%
United States1.8%
Palestine1.7%
Türkiye1.5%
Jordan1.3%
Algeria1.3%
Oman<1%
Kuwait<1%
Qatar<1%
United Kingdom<1%
Morocco<1%
Iraq<1%
Spain<1%
France<1%
India<1%
Australia<1%
Finland<1%
Syria<1%
Malaysia<1%
Maldives<1%
Romania<1%
Tunisia<1%
Kenya<1%
Austria<1%
Côte d’Ivoire<1%
Sudan<1%
Uganda<1%
Netherlands<1%
Yemen<1%
Belgium<1%
China<1%
Sweden<1%
Colombia<1%
Every check, by what it looks at
83 checks in total. The rest are one line each, because you only need them once something specific looks wrong.
Overview
Crawlability
Indexing
On-page
International
Content
Search data
Catalogue
SEO tools that read your site from the outside
Most SEO tools sit in your browser or a dashboard and read your site from inside your own network, which is exactly the blind spot. These run on a server, outside it, and read your site the way Google, crawlers and AI assistants do.
A page that loads perfectly for you can return 500 to a crawler. That gap is the whole failure, and only an outside request reveals it.
Crawl and index, on-page, speed, ecommerce feed, AI access, and with your search data the queries you nearly rank for and the order to fix them in.
Paste an address and read the answer. Your first check each month needs no account; a free account (Google or work email) adds one more and keeps your connections, watches and reports.
Feed-only fields are not visible publicly, so Shipwork does not guess at them. A checker that invents problems is worse than none.
The error, in plain words
Merchant Center names a problem and stops there. Each guide says what the message actually means, why Google rejects it, and the exact fix, then hands you the check that finds it on your own site.
Questions, answered
What does Shipwork actually do?
Do I need to install anything or sign up?
Why would Google reject a product that looks fine?
Does it work on any kind of site?
Is Shipwork the same as ShipWorks shipping software?
Learn how Google and AI read your site
In-depth guides on what Google, Googlebot and AI crawlers actually require of a site. Most apply to any website, with store-specific guides for Merchant Center.
GuideGoogle Merchant Center requirements for Shopify, in plain wordsGuideWhat Google requires of your product landing pagesGuideRobots.txt for AI crawlers: who you are actually blockingGuideProduct schema on Shopify: what the theme gives you and what it hidesGuideShopify sitemaps and the “could not fetch” error
A check tells you about today
The harder question is when something broke. Unlimited watches your site every day and emails you the day something changes, from $12 a month, cancel any time. Every check keeps a free run each month. A watch belongs to your account, which you open with Google or your work email.
See pricing