83free SEO checks for Google & AI crawlersAny website

See your site the way Google and ChatGPT see it

We read your site from outside your network, the way Google, crawlers and AI assistants do, and show you what they trip on. Your first check needs no signup.

Run a free site audit See all 83 checks

Sign in with Google or your work email when you want more: a second free check each month, your reports saved, and one welcome credit for paid checks; a full crawl may cost more depending on your site size. See how it works.

Shipwork in numbers

sites checkedand counting 399 sites checked

checks in the toolboxfree to run 83 checks in the toolbox

fix guidesplain English 98 fix guides

sites watched dailyon Unlimited 5 sites watched daily

no signup to run onepaste a URL, read the answer, leave.
runs from outside your networksees the 500 a crawler gets while the page loads fine for you.
honest about limitsfeed-only fields aren't public, so we don't guess at them.

Open the report

Try it on a real site

A small sample of public pages, checked weekly. Scores and findings come from the latest completed audit.

Find your first check

Start from your problem

Choose what changed. Each path starts with the most useful check.

My pages are not showing up in GoogleIndexing, then canonicals and robots rules Traffic or sales droppedAudit first, then connected search data I am launching or migrating a siteMigration, redirects and sitemap AI assistants do not mention usCrawler access and AI discovery My product listings are rejectedFeed, product page and price My site feels slowExperience and image weight Links look wrong when sharedPreview image, title and description

How it works

Paste your site URL

No signup for your first check, no install: just the address.

Get instant diagnostics

Feed rejections, crawl failures, blocked crawlers and broken markup: in seconds.

Fix it, or let it be watched

Follow the guide yourself, or have Shipwork re-scan daily and email you the day it changes.

Start with the five that matter

Each one answers a question you would otherwise ask support and wait days for. Paste your site address and read the answer.

Feed checkWhy is Google rejecting my products?Which products Google will reject, and why.Free, no signup Product pagesCan Google actually open my product URLs?What your product URLs return to an outside crawler.Free, no signup AI crawlersCan ChatGPT read my store?Whether ChatGPT, Claude and Perplexity can read your store.Free, no signup Structured dataIs my product schema valid?Whether your product schema is valid and complete.Free, no signup SitemapIs my sitemap actually fetchable?Whether your sitemap is valid and its URLs are alive.Free, no signup

Who this is for

Three kinds of visitor land here. Each has a shorter path than the full index.

Selling online

Start with the store path: one crawl runs every check that fits a shop, and the feed check names the products Google will reject.

Run the free audit · Check Google Shopping products

Running a content or SaaS site

The general checks read any URL. The checks index explains every one from its source: crawling, indexation, canonicals, schema and speed.

Browse every check · Run the audit

An agency or consultant

Run the same checks across client sites, then use the printable report and the shareable score to show the before and after.

Shipwork for agencies · Printable report

Shipwork next to the usual SEO tool

Same question, asked from a different place. That place is the whole difference.

ShipworkTypical tool

where it runsserver, outside your networkyour browser or desktop app

account neededno, optional Google sign-inusually yes

installnothingapp, extension or store plugin

AI crawler accesschecks ChatGPT, Claude, Perplexityoften not covered

price to watch dailyfrom $12/movaries

Around the world · last 30 days

Real people in 41 countries opened Shipwork this month

Counted in real browsers by Cloudflare Web Analytics. Crawlers, scanners and monitors are left out, so this is people, not traffic.

Egypt57%
Saudi Arabia12%
United States4.6%
United Arab Emirates3.5%
Germany2.8%
Canada2.6%
Palestine1.7%
Türkiye1.5%
Algeria1.2%
Jordan1.2%
United Kingdom<1%
Morocco<1%
Iraq<1%
Oman<1%
Kuwait<1%
Qatar<1%
Spain<1%
India<1%
Malaysia<1%
Finland<1%
Syria<1%
Australia<1%
Romania<1%
France<1%
Maldives<1%
Sudan<1%
Singapore<1%
Tunisia<1%
Côte d’Ivoire<1%
Austria<1%
Kenya<1%
Japan<1%
Netherlands<1%
Pakistan<1%
Uganda<1%
Ireland<1%
China<1%
Belgium<1%
Yemen<1%
Sweden<1%
Colombia<1%

In their words

Cool, just ran an audit and got some insights! Let’s see if I can fix them :)

Tenta Dev@DevTenta View post

Every check, by what it looks at

83 checks in total. The rest are one line each, because you only need them once something specific looks wrong.

Overview

Crawlability

Indexing

On-page

Structured data

International

SEO

Content

Keyword gap

Search data

Speed

Ecommerce

Catalogue

Title fixer

AI search

Trust

SEO tools that read your site from the outside

Most SEO tools sit in your browser or a dashboard and read your site from inside your own network, which is exactly the blind spot. These run on a server, outside it, and read your site the way Google, crawlers and AI assistants do.

Seen from outside

A page that loads perfectly for you can return 500 to a crawler. That gap is the whole failure, and only an outside request reveals it.

One place, six jobs

Crawl and index, on-page, speed, ecommerce feed, AI access, and with your search data the queries you nearly rank for and the order to fix them in.

No signup for your first check

Paste an address and read the answer. Your first check each month needs no account; a free account (Google or work email) adds one more and keeps your connections, watches and reports.

Honest about limits

Feed-only fields are not visible publicly, so Shipwork does not guess at them. A checker that invents problems is worse than none.

The error, in plain words

Merchant Center names a problem and stops there. Each guide says what the message actually means, why Google rejects it, and the exact fix, then hands you the check that finds it on your own site.

Merchant Center errorMissing descriptionWhy Google rejects products with no description, and how to fix itRead the fix Merchant Center errorPromotional text in titleWhy SALE, FREE SHIPPING and % OFF get your products disapprovedRead the fix Merchant Center errorGratuitous capitalisationWhy writing your product title in capitals gets it rejectedRead the fix Merchant Center errorTitle over 150 charactersThe 150-character title limit, and what happens when you exceed itRead the fix Merchant Center errorMissing brandWhy brand is required, and what to do for unbranded productsRead the fix Merchant Center errorPrice missing or zeroWhy a product with no price or a zero price is rejectedRead the fix

See all 43 error guides

Questions, answered

What does Shipwork actually do?

It inspects any website the way Google, crawlers and AI assistants see it, from outside your network. 83 checks cover crawl failures, indexation, canonicals, structured data, sitemaps, AI crawler access, headings, images, security headers, redirects, certificates and more. Connect a search property and it also ranks what to fix first: near-miss queries, keyword cannibalisation, rank and click decay, competitor content gaps and the topical map behind them. Stores also get Google Shopping feed, price and stock checks.

Do I need to install anything or sign up?

No install, and no signup for your first check each month: paste any address and read the answer. A free account (Google or your work email) adds one more check a month and keeps your Search Console connection, watches and reports. Unlimited removes the cap and shows the full report.

Why would Google reject a product that looks fine?

Most rejections are data mismatches: missing description, promotional text in the title, all-caps titles, zero price, missing image or brand, or a landing page that returns an error to crawlers while loading fine for you.

Does it work on any kind of site?

Yes: stores, blogs, SaaS marketing sites, local businesses and hand-built pages. The general checks read HTML and your sitemap on any URL. The catalogue checks (feed, prices, stock) go deeper on Shopify and WooCommerce stores, which expose a public product list.

Is Shipwork the same as ShipWorks shipping software?

No. ShipWorks (shipworks.com) prints shipping labels for warehouses. Shipwork (this site) inspects what Google, crawlers and AI assistants see on your website. Different product, different company. If you need shipping labels, you want them, not us.

Learn how Google and AI read your site

In-depth guides on what Google, Googlebot and AI crawlers actually require of a site. Most apply to any website, with store-specific guides for Merchant Center.

GuideGoogle Merchant Center requirements for Shopify, in plain words GuideWhat Google requires of your product landing pages GuideRobots.txt for AI crawlers: who you are actually blocking GuideProduct schema on Shopify: what the theme gives you and what it hides GuideShopify sitemaps and the “could not fetch” error

All 55 guides

A check tells you about today

The harder question is when something broke. Unlimited watches your site every day and emails you the day something changes, from $12 a month, cancel any time. Every check keeps a free run each month. A watch belongs to your account, which you open with Google or your work email.

See pricing